Humanize your enrollment funnel for the post-traditional student by getting a little personal

According to the Direct Marketing Association, personalized marketing has become the most important objective of a data-driven marketing strategy. And in today’s appeal to the post-traditional student, higher ed institutions would do well to get a little personal. It is scarcely news that today’s higher ed landscape has become saturated by the post-traditional student (or […]

Practice does not make perfect: 3 myths keeping you from Peak enrollment performance

Why are some colleges attracting and enrolling more students than others? Are they inherently better? Do they have more experience? Are they working twice as hard as everyone else? The answer to these questions, likely, is no. These institutions aren’t doing anything superhuman, they’re just approaching their craft deliberately. As the world’s best athletes gather […]

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100% Online Programs: Just like everyone else

With 5.8 million students now learning online, your institution’s online programs are no longer novel simply for being located in the digital space.* Representing roughly 28% of total enrollment for degree-granting institutions, online learners illustrate the opportunities inherent in online education. Yet the competition is also onto this fact, and distance learning today is a […]

Solution Spotlight Series: Dialog Marketing

As we continue with our Solution Series blogs, this week we are focusing on Dialog Marketing.  For obvious reasons, Dialog Marketing essentially creates an ongoing conversation, or dialog, with prospects with the goal of creating a lasting relationship.   Through a series of relevant, customizable and timely messages, you give prospective students the opportunity to […]

Live From Leads Con East – We are Kicking Off the Presentation Line-Up in the Education Track

For those of you who have never attended a LeadsCon event, we highly encourage you to consider it.  And for those of you who have, you know exactly how excited we are about the upcoming LeadsCon East in NYC next week, August 13th-15th. We have the privilege of speaking at this year’s LeadsCon East Buyer’s […]

The Longevity of Print Marketing in an Increasingly Mobile World

“In college marketing, print appears to be forever.” This statement was recently published in an article in Direct Marketing News, “Traditional Marketing Gets Charged Up.” The article also featured Datamark and our own Rick Bentz talking about trends in higher education enrollment marketing. To summarize, the marketing landscape isn’t necessarily changing, but more so it […]

A Mid-Year Update of Evolving Vendor Lead Channels: Part II

As consumer marketing migrates away from “last click” to a “shared” attribution model,  it is important to capture all marketing touch points impacting our prospects.  These important brand and product communication events will have a collective impact on a prospect’s application and enrollment outcomes. Datamark is pioneering an initiative with our EduPortal partners in determining […]

APSCU Session: How to Be More Efficient with Less Money

Datamark had the privilege of leading two speaking sessions at the 2013 APSCU Annual Convention in Orlando. For those of you who missed our session or perhaps just want a recap, this is your chance. During our first session, Tips and Tricks to Help Enrollment Marketers be More Efficient with Less Money, we were joined […]

Career Education Review Features Datamark’s Collaborative Research

For some prospective students it simply takes time to make the decision to apply and enroll, and for others, a little bit of nurturing can go a long way. We teamed up with our colleagues, Martin Lind at Leads360 and Chris McArdle at Neustar, to dissect the extent to which inquiry nurturing programs exist at […]

What Do We Have to Look Forward to in 2013? Part II: Marketing and Branding

As we continue to look at the predictions circulating for 2013, I’d like to take this opportunity to talk about marketing and branding.  By the way, if you missed my first post in this series about Marketing and the Customer Experience, you can access it here. So let’s dive in.  A conversation about marketing that […]

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]

When is a Past Inquiry Still Worth Pursuing?

Just because a prospective student doesn’t begin to move forward through the enrollment process at first, doesn’t mean that individual won’t at some point.  So, how do you continue to nurture that prospect to get to that point? We recently teamed up with our colleagues at Leads360 and Neustar® (formerly TARGUSinfo) to publish a joint […]

How Does Your School Compare on Remarketing Strategies?

At Datamark, we know that remarketing works. It can have a tremendous, not to mention cost effective, impact on enrollment. A significant number of our customers have been able to prioritize previous inquiries, consistently and effectively reach out to these prospective students, and ultimately see them start in school. That said, not every school is […]

Think Direct Mail is Too Old School for Your School? Think Again. by Mark Wilhoite

Don’t let the fact that direct mail has been around for so long fool you.  The art of direct mail isn’t what it once was.  Direct mail can be incredibly dynamic, and as we know it, it is being reinvented, becoming more personalized, interactive, and effective than ever before. The team at Today’s Campus recently […]

Do You Know What Motivates Prospective Students to Enroll?

Let’s face it, the more you know about your prospective students’ thought process during the enrollment process, the more likely you are to engage them at each step along the way, from the initial idea to further their education, through research, selection, application and enrollment. Ask yourself, why do prospective students decide to pursue higher […]

Where Will the Misrepresentation Rules Take us in 2012?

What a year it has been on the regulatory front in higher education. In an industry that has seen such tremendous growth over the years, now more than ever colleges and universities are tightening the reigns, setting different expectations, implementing new policies and navigating a whole new era of compliance. I recently had a chance […]

APSCU Misrepresentation Guidance: Datamark’s View

On October 11, APSCU published guidance for its membership on “The Misrepresentation Rule and Third-Party Vendors.” We congratulate APSCU on the publication of this very comprehensive treatment of a very complex topic, particularly its holistic review of the federal and state regulatory issues beyond “Substantial Misrepresentation” that education marketers must consider. We view the publication […]

Misrepresentation Regulations, Part II: What Implications Will We See?

As we previously discussed, the U.S. Department of Education’s misrepresentation rules open up colleges and universities to greater liability and accountability.  So what can we as education marketers expect when these rules go into effect? Based on our research, we predict the new regulations will cause: Demand for Greater Visibility – colleges will require audit-level […]

Misrepresentation Regulations, Part I: What Do They Mean?

The U.S. Department of Education’s misrepresentation regulations, which are slated to go into effect on July 1, 2011, create a significant risk when it comes to performance-based (CPL) Internet marketing. The rules bring a whole new meaning to what constitutes misrepresentation.  Specifically these amendments will: Expand the scope of misrepresentation to include “any statement that […]

Talking Prospect Competition, Brand Integrity and Ethical Marketing at NAGAP

We just returned from the National Association of Graduate Admissions Professionals (NAGAP) conference, and I must say, as a first time attendee, this was a great show.  The turnout was strong, the organization was effective and the attendees were eager to take admissions to the next level. A consistent theme throughout most of our conversations was […]

Program Feasibility Studies Part I: Why Do They Make Sense?

During the recent Council for Adult and Experiential Learning 2010 International Conference, I had the opportunity to present a session about the importance of program feasibility studies.  Whether schools base their programs on internal evaluations, external demands, or both, I talked to the audience about research being an integral part of the equation when deciding […]

Strategic Recruiting: Tips for Gaining a Competitive Advantage

Continuing education is growing and evolving at a phenomenal pace. More adults are reacting to tough economic conditions by actively seeking opportunities to change careers, finish degrees, or increase job security. And more higher education schools, colleges, and universities are responding by expanding their continuing education and distance learning offerings. Here are a few tips […]