2 easy ways to protect your college or university brand from the wrong side of the internet

A beautiful ad for your institution. On-brand. On-message. Carefully concepted. Beautifully designed. And sitting on a website full of inflammatory hate speech. More and more colleges and universities are receiving complaints about ads promoting their institution being served and seen on offensive websites. And the outcry from the complainer is often about why on earth […]

Increasing Your Website Traffic with the Right Visitors

Often times increasing your website traffic can be accomplished by purchasing additional banner ads, adding new keywords to your site, and increasing your social media presence.  While these tactics may result in more eyeballs on your website, they don’t necessarily guarantee you will increase traffic with the rights kinds of visitors. Believe it or not, […]