Confessions of a reformed dataphobe

As a higher ed faculty member, my cognitive dissonance toward the term “big data” was palpable. My body would stiffen and my arms would fold when discussing the use of student data to increase enrollment or support academic performance. Although my background in research instilled in me great respect for inquiry and data — as […]

What Can the Education Industry Expect in 2014?

As we kick off this new year, we’ve been talking to our team internally, researching and reading external articles and reports, and generally soliciting input from our academic customers and contacts on what we can expect in 2014.  While this isn’t a comprehensive list, the three categories below seemed to create quite a bit of […]

A Mid-Year Update of Evolving Vendor Lead Channels: Part II

As consumer marketing migrates away from “last click” to a “shared” attribution model,  it is important to capture all marketing touch points impacting our prospects.  These important brand and product communication events will have a collective impact on a prospect’s application and enrollment outcomes. Datamark is pioneering an initiative with our EduPortal partners in determining […]

What Do We Have to Look Forward to in 2013? Part III: Marketing and Data Analytics

Here we go with the third installment of this series – in case you missed my first two posts, I encourage you to check out trends on Marketing and the Customer Experience and Marketing and Branding. Today’s prediction comes from Ovum’s 2013 Trends to Watch: Education Technology and focuses on the following: “Institutions will turn […]