Matt McKillen, VP of Product Management at Helix Education discusses how colleges and universities can better utilize data intelligence throughout the student lifecycle.
As a higher ed faculty member, my cognitive dissonance toward the term “big data” was palpable. My body would stiffen and my arms would fold when discussing the use of student data to increase enrollment or support academic performance. Although my background in research instilled in me great respect for inquiry and data — as […]
As we kick off this new year, we’ve been talking to our team internally, researching and reading external articles and reports, and generally soliciting input from our academic customers and contacts on what we can expect in 2014. While this isn’t a comprehensive list, the three categories below seemed to create quite a bit of […]
Our partners over at KXEN shared some great news today, and we just couldn’t resist sharing the results too. As many of you know, at Datamark, we are passionate about data. It gives us visibility into the student enrollment life cycle that in turn drives our solutions and our client results. Through data and predictive […]
As consumer marketing migrates away from “last click” to a “shared” attribution model, it is important to capture all marketing touch points impacting our prospects. These important brand and product communication events will have a collective impact on a prospect’s application and enrollment outcomes. Datamark is pioneering an initiative with our EduPortal partners in determining […]
By Joel Borgmeier So as you likely read in our last post, we thought our blog was a great stage to share content from our APSCU sessions with those who may have missed our presentations, or even those who attended but wanted to dive into the details on your own time. We were fortunate enough […]
The 8th annual Interactive Insights Summit is just around the corner, and this year’s event will gather an impressive line-up of marketers to discuss innovative ways to leverage real-time data and marketing analytics. The theme this year is “Real Intelligence. Better Decisions.” We are thrilled to be part of that line-up. Our very own Rick […]
Here we go with the third installment of this series – in case you missed my first two posts, I encourage you to check out trends on Marketing and the Customer Experience and Marketing and Branding. Today’s prediction comes from Ovum’s 2013 Trends to Watch: Education Technology and focuses on the following: “Institutions will turn […]