The Missing Link: How Success Coaching Can Solve Higher Education’s Retention Crisis

Colleges and universities are facing the ever-demanding challenges of student retention and empowering students to succeed and graduate. In fact, as many as 1-in-3, first-year students won’t return back after freshman year. Even more alarming is the fact that only 59% of full-time students will graduate from a 4-year institution. We often over-attribute these alarming […]

Admissions Insights

With challenges to increase enrollments, institutions continue to improve and streamline their admissions processes. In this guest blog post, I’ve asked Martin Lind at Leads360 to share the dynamics and differences he sees between traditional and private sector schools’ admissions departments. Traditional schools and private sector schools: Two very different admissions processes Understanding these differences […]

Think Direct Mail is Too Old School for Your School? Think Again. by Mark Wilhoite

Don’t let the fact that direct mail has been around for so long fool you.  The art of direct mail isn’t what it once was.  Direct mail can be incredibly dynamic, and as we know it, it is being reinvented, becoming more personalized, interactive, and effective than ever before. The team at Today’s Campus recently […]

GOLD IN THE OLD

As long as anyone can remember, sales and marketing teams are continually looking for ways to produce more revenue for the company in cost effective ways.  Typically, the most frequent method is to have marketing pour more leads and better leads into the top of the sales funnel. Who could argue with that?  However, what […]

Is your brand getting in the way of your marketing?

“What’s in a name? That which we call a rose, By any other name would smell as sweet.”   – William Shakespeare (Romeo and Juliet) One of the central tenets of any marketing plan is to increase brand awareness. You want potential buyers, or in the case of education, potential students, to be familiar with your […]