Your university’s brand is not what you say it is. Instead, your brand is what other people believe you to be. Do you want to know what your university’s brand is? Ask your students. They’ll tell you. If you have 8,000 students, you’ve got 8,000 brands out there. At SUNY Oswego, the marketing team went […]
University Marcom offices often nail down their marketing work tight. They may also churn out some press releases that occasionally get picked up in major publications. But when places like the New York Times are producing world-class storytelling experiences, it changes prospective students’ expectations. Universities need to think differently about strategic content, how it can […]
Matt McKillen, VP of Product Management at Helix Education discusses how colleges and universities can better utilize data intelligence throughout the student lifecycle.
Helix’s award-winning in-house creative team brought home more bling for our partners, winning Silver and Merit prizes at the 33rd Annual Educational Advertising Awards. Congratulations to (L to R) David “Sparky” Mortimer, Chris Winkler, Peter Anglea, Hayley Westwood, and Brennan Wall. Silver: Huston-Tillotson University :30 TV Commercial Merit: National Louis University Search Site
University website governance straddles marketing and information technology. In some cases, a third-party resource such as a CMS vendor enters the mix. Since the web is the largest marketing tool a university has, website ownership is critical to enrollment management. Keeping a consistent brand, voice, tone and overall content strategy on the site while simultaneously […]
Students looking to select an academic major often get stuck on higher education websites reading PDF major sheets as their primary information source. But how can universities build online tools that actually advise undecided students about potential best-fit program matches? Tyler Gayheart, Director of Strategic Communication at the University of Kentucky, came on the Enrollment […]
How do you disseminate information and communicate to students in a meaningful avenue to create engagement? Samantha Krotzer, Content Manager at Temple University came on the Enrollment Growth University podcast to share how her team developed a newsletter geared specifically toward student engagement. The newsletter has been so effective, students, faculty and staff across Temple’s […]
Athletics can be a win for your university’s brand strategy in the field of social media. College sports brands have huge audiences and often have far greater numbers of followers on social media than the universities themselves. How can this benefit an institution’s greater communication strategy? Recently we talked to Bruce Floyd, Social Media Manager […]
Retention is a crucial metric for any higher education institution. We all know it, we all study it, and we’re all trying to increase our retention rates. So what do you do when, through some deep data analysis, you discover some surprising and unusual trends around first-year retention rates, particularly around those who live close […]
On the 8th birthday of Responsive Web Design, Jen Simmons, Designer Advocate at Mozilla, is heralding the dawn of a new era in web design. She calls it “Intrinsic Web Design.” But what is it, and how is it different from Responsive Web Design—a concept that the design world has well nigh embraced as second […]
The ever increasing demand of competition for students requires higher education leaders to be more and more creative in their offerings. What better way to tap into the trend of students staying local for their higher education than to partner with cities and offer local internship opportunities? Our guest this week on the Enrollment Growth […]
Multimillion dollar fundraising can feel like a moving target. And in many ways, it is. Thankfully, there are great institutions across the US who are narrowing in on just what it takes to bring in donations on a grand scale, without losing sight of the individuals who help them achieve their 10-figure goals. Our guest […]
Spike Jonze, one of the great American directors, just created the greatest higher education ad of all time…for Apple. If you haven’t seen this spot yet, get ready for the best 4 minutes of your day. This ad for Apple’s Siri-directed home speaker, HomePod, was sensationally directed with stunning production values. But there is SO […]
Prospective students are seeking more than just education these days. They are seeking out experience and opportunity and, if your institution can’t offer that, you could be missing out recruiting engaged and innovative students. Programs that offer real-world experiences, such as entrepreneurial business ventures, are drawing students who recognize the value of such programs to […]
“Set it and forget it!” While this approach is a great for selling kitchen appliances to the infomercial masses, it’s less than ideal for maintaining your institution’s website. Your website is likely the first impression many of your prospective students get, so having an outdated, unchanging design and content are a huge turnoff. Yes, it […]
When we talk about enrollment growth, what we’re really talking about is balance. We recently interviewed Dr. Raafat Zaini, Research Scientist at Worcester Polytechnic Institute (WPI), the expert who is responsible for creating a dynamic enrollment model for university expansion. The bottom line of Dr. Zaini’s research study, “Let’s Talk Change in a University: A […]
You’ve seen it before. A well-spoken, brilliant high school student, sitting in your office, with fantastic GPA, but lousy SAT scores. You want to accept her, but your hands are tied and your heart is broken. Again. Without those supporting scores, there’s nothing you can do, but wish her luck elsewhere. Our guest this week […]
There are several motivating factors behind a web redesign. These factors range from flaws with design and content, to organizational concerns. While in the realm of web redesign, there are different ways to approach it. Some may choose to completely demolish and start anew. Others might go the route of polishing and trimming an already […]
Building a brand is integral to any university marketing strategy. But what should the architecture of your brand look like? Should you have one big branded university or several smaller colleges and departments with their own unique brands? It’s not that simple, of course. There’s a wide spectrum of possibilities in between a strict branded […]
Understanding where and how your potential (and current) students find information is key to reaching them. Facebook and other social media sites have made it easier than ever for students and prospective students to connect with universities. Not everyone can travel to a campus where they’d like to study or speak one-on-one with a representative […]
Higher ed is often criticized as stubbornly sitting in its ideological ivory tower, refusing to change as business and industry requires. Sometimes, though, that stubbornness is born less from lofty ideologies and more from poor communication and missed collaborations. While new classes and programs can create an exciting new draw for your institution, by the […]
Your students are an infinite, often untapped, source of talent and content. You just need to know where to dig for it. Our guest this week on Enrollment Growth University was Lougan Bishop, Web and Digital Media Manager at Belmont University. Lougan leads a student-driven social media team at the university, who are helping redefine […]
Auto-play videos on websites are the worst. They start blaring from your computer speakers without warning as soon as the page loads. Then, you have to quickly find the pause or mute button. It’s frustrating, and frustration does not make for a good user experience. Imagine if you couldn’t see the pause button. Or, if […]
If you’re a higher ed leader and think social media is only for your marketing team, I’m sorry, but you’re wrong. By avoiding these powerful communication tool, no matter the platform, you’re actually missing out on endless opportunities to create and foster genuine connection with students, future students, prospective students, donors, alumni, etc. Our guest […]
Is your content strategy to publish first and ask questions later? If so, you could be missing out on valuable data that can help you produce and refine the quality content that your users are searching for. Our guest this week on the Enrollment Growth University was Amanda Costello, Editor and Content Strategist for the […]
Most podcasts won’t make it past three episodes. They’ll start with incredible momentum and grand ambitions, but most will ultimately fail to find that sustainability to keep producing week after week. Our guest this week on the Enrollment Growth University was Jackie Vetrano, Social Media Coordinator for Skidmore College, who launched the college’s podcast, This […]
Recruiting has always been an enormous focus for colleges. Now, more than ever, administrations are leaning on faculty to assist in those efforts. We recently spoke with Ryan Bebej, Assistant Professor of Biology at Calvin College, about the role that faculty play when it comes to the recruitment process of students—what it is, what it […]
The media gatekeepers no longer hold the only set of keys to your institution’s storytelling. Imagery defines the current age. Snapchat, Instagram and easy, affordable access to HD video-making has redefined the way stories are shared. Tom Durso joined Enrollment Growth University to share how his university, Delaware Valley University, is building a modern-day media […]
In 1971, a veteran founded National University after experiencing the inconveniences of higher education for working adults—especially active-duty military and veterans. We recently interviewed Aaron Edgell, Head of Marketing Services at National University, to talk about how T-shaped hiring can help you build a robust team able to perform at all levels. In the world […]
Many universities have turned to fundraising as the means to keep doors open. Cornell has been listed in the top five universities for fundraising each year and is known for is willingness to take risks and try new things with digital technology. We recently had a very insightful conversation with Ashley Budd, Director of Digital […]
On this episode of Enrollment Growth University, we got a chance to sit down with Nick DeNardis, Director of Digital Communications at Wayne State University, about the must-have tools for your higher education measurement toolkit. Biggest Recent Advancements in Higher Education Digital Measurement Over the course of the past five years, the amount of data […]
Day in and day out, we are inundated with tragedy. Think about it: from the news, to social media, if it seems like you can turn on the tv, open an app, or log onto the internet without being confronted with tragedy. If you’re a higher education institution, what is your role? How do you […]
How do you set your students up for success in the employment arena not just after graduation, but before they graduate? On this episode of Enrollment Growth Univesity, we got the chance to chat with Dr. Colby Jubenville, the Director of the Center for Student Coaching and Success at Middle Tennessee State University to talk […]
Secretly, all students wish they could shove a pie in their professors’ faces. For the alumni at Concordia University, Nebraska, that desire became a reality. We recently interviewed Seth Meranda, Director of Marketing at Concordia. He discussed how a Facebook Live stream had their community glued to their screens and reaching for their checkbooks during a […]
At many institutions, faculty and marketing aren’t exactly BFFs. The two seem locked in a perpetual power struggle, one that isn’t easily avoided—unless the relationship is handled well from the beginning. We recently had a great conversation with Jillian Coppler, Executive Director of Enrollment Marketing at Fresno Pacific University, about how she and her team […]
Harvard didn’t exactly need to create an elaborate campaign to spread the word about their university, but they did identify a need to connect and engage people with their world-renown institute on a more intimate and authentic level. On this episode of Enrollment Growth University, Mike Petroff, Senior Associate Director of Content Strategy at Harvard […]
As a higher education professional, you are always looking forward. Forward to next semester, next year, the next graduating class, and forward to future enrollment goals across your institution. On this episode of Enrollment Growth University, Dr. Joseph Brennan, VP of Communications & Marketing and Clinical Professor of Business at The University at Albany, discusses […]
Your university experience is a product—even if that term makes you uncomfortable. Concordia University, Irvine has an incredibly interesting approach to academic program development that we’re going to share with you today. We recently interviewed Rick Hardy, their Lead Marketing Officer, on the Enrollment Growth University podcast, and Rick shared how the “Four P’s” of […]
On the latest episode of Enrollment Growth University, Matt Hames, Communications Strategist at Colgate University, discussed how to centralize your social media governance and utilize Facebook’s hyper-targeting capabilities for your enrollment growth initiatives. This post is based on what he shared in his interview. Several years ago, Matt embarked on what I would call a […]
Adult and continuing education departments are often outliers on campus. They often have separate governance, with separate resources. But in the most recent episode of Enrollment Growth University Lesley Nichols, Executive Director of Professional Studies at Emerson College, discussed the integration and shared resource benefits of bringing adult and continuing education departments off their own […]
Bridgewater State University is onto something special when it comes to student retention. Dr. Ed Cabellon, Assistant to the VP of Student Affairs and Enrollment Management at Bridgewater State University, recently talked with us about how his university leveraged technology to build capacity and more effectively engage and retain current students. Below are some […]
Erik Runyon is one of the leading technical minds in higher education. Erik, Technical Director at the University of Notre Dame, recently joined us for a podcast interview to talk about how Notre Dame uses web speed as an enrollment strategy. He made a very compelling case for taking a performance-based view of web development. […]
The transition to a new enrollment role in higher education isn’t easy. You’re expected to change things—fast. Yet, if you move too fast, you’ll make critical mistakes that could’ve been avoided with a little more contemplation. In the most recent episode of Enrollment Growth University Jennielle Strother, Chief Enrollment Officer at Concordia University, Texas and […]
For people who grew up along with social media, experimentation was normal. It was all new, so everyone was experimenting. Tim Cigelske, Director of Social Media at Marquette University, is one of those people. When Snapchat came out, Tim had a kid and another on the way. In his words, he was “too old for […]
The biggest hurdle to improving the enrollment content on your website? Your own FOBO – Fear of Being Overwhelmed. You know you need better program and admissions content – but better content takes time. So much time, in fact, that even thinking about the amount of work involved overwhelms you. You freeze up. You put […]
A beautiful ad for your institution. On-brand. On-message. Carefully concepted. Beautifully designed. And sitting on a website full of inflammatory hate speech. More and more colleges and universities are receiving complaints about ads promoting their institution being served and seen on offensive websites. And the outcry from the complainer is often about why on earth […]
Online learning’s growth shows no signs of slowing. The Online Learning Consortium estimates that 85 percent of Americans enrolled in postsecondary institutions have at least one trait of a nontraditional learner. Additionally, 5.8 million students are enrolled in online courses and the number of students who are enrolled exclusively in distance education is rising. Yet […]
Marches are back in fashion of late, and the latest high-profile march had a notable relation to higher ed. Tens of thousands participated in the recent March for Science, fighting for a world in which rationality and objectivity rule the day. Saturday’s march, the latest in a battery of widely-observed social demonstrations, publicized the need […]
Move over LMS. This online class could be moving to a Facebook Space. Facebook Spaces, a new virtual reality (VR) social app produced by the tech giant touted in its name, landed on the scene on Tuesday, sparking higher ed’s imagination about whether the future of online learning could be VR based. The first manifestation […]
As a higher ed faculty member, my cognitive dissonance toward the term “big data” was palpable. My body would stiffen and my arms would fold when discussing the use of student data to increase enrollment or support academic performance. Although my background in research instilled in me great respect for inquiry and data — as […]
Here’s a striking statistic: while most Chief Business Officers (CBOs) believe higher education is in the midst of a financial crisis, these CBOs are less likely to outsource than they are to revise tenure policies and promote early retirement for faculty, according to the 2016 Survey of College and University Business Officers. And it’s no […]
Those of us with any experience in marketing or communications understand that the audience drives many (if not most) of our decisions. We wouldn’t dream of crafting and publishing a piece of content, developing a strategy, or changing a logo without keeping our audience in mind. Yet, if you’re only thinking about the human eyes […]
Here’s a striking statistic: More than 8 in 10 college presidents are concerned about having enough institutional aid to enroll students who are likely to be retained and graduate on time, and enrolling their college’s target number of undergraduates. These numbers come as part of the 2017 Survey of College and University Presidents. For this […]
The legitimacy of an institution of higher education rests on the legitimacy of its brand — right? Well, not exactly. Branding is a mobilizing buzzword in the academy, and the notable surge in branding efforts is particularly palpable of late. Of the 76 percent of senior marketing leaders that have conducted a brand strategy project […]
Marketers often do not want for ideas. Conversations around the creative table often yield a number of different directions a single campaign could go. Thus, the idea of A/B testing seems inherent in the DNA of marketers. But unfortunately, what ends up happening often is that marketers, so close to their babies (ideas), really end […]
Helix CEO Matthew Schnittman did two things at the end of 2016: reflected on the relationship of enrollment growth and the institutional mission, and looked to the future of enrollment growth and data analytics in higher ed. To celebrate a new year in higher education, Schnittman was one of a few education and tech leaders […]
In light of the ever-increasingly competitive market of higher ed, many institutions are seeking solutions to increase their relevance and competitiveness in the field. One of these solutions is often new college program development. On the surface, developing new programs seems a commonsense way to adapt with the changing times. Modern-day technologies are giving way […]
For those of us actively working in the marketing space, keeping pace is exhausting. Technologies change at breakneck speed, new channels and platforms are constantly surfacing, all while our budgets, inquiries, and goals hang in the balance. Budget allocation feels like a game of whack-a-mole as we try to both utilize our proven channels while […]
“We are all now connected by the Internet, like neurons in a giant brain.” -Stephen Hawking Two realities are converging in higher education in an unsettling way. First, college and universities are being increasingly confronted by the changing needs of the post-traditional student, causing more institutions to incorporate a variety of online offerings. Second, staggering […]
It’s goal-setting time at your institution, and the following ideas float around the table: “We need a new brand!” “We need a new program!” “We need a new website!” While these things may be true, it’s likely that what you really need is more students. You’ve gone through the process—you’ve identified weaknesses in your higher […]
As competition grows among higher education institutions, acquiring market share becomes more difficult, and therefore more valuable. For colleges and universities, one of the main avenues of market growth is new program development. However, many leaders encounter inefficiencies, such as wasteful spending and low program enrollment, in their pursuit of creating a robust and profitable […]
Sugata Mitra’s keynote yesterday at EDUCAUSE 2016 may have alienated half of the room he meant to excite. Rousing the IT portion of the crowd with a speech that positioned technology front and center as the new and primary hero in education, he may have inadvertently caused every faculty member in attendance to question their […]
The move to incorporate data analytics in higher education was touted loudly at the 2016 Educause Annual Conference today. Yet as higher ed is noticeably responding to the clarion call for data-driven decision making, I’m picking up on a common theme that is as dangerous as it is well intentioned. A number of sessions at […]
Marketing department media expenditures have been an important topic in student recruitment operations for more than 20 years. During the past decade, higher education providers have experienced a dramatic shift from print to electronic media as the main driver of their marketing operations. The resulting increase in electronic media expenditures has added a layer of […]
Customer relationship management is a critical component of an institution’s enrollment operations process. Increased competition and tightening budgets have led to a growing need for efficient and effective customer relationship management systems. Many education providers have developed external partnerships to meet this need. Helix Education and the University Professional and Continuing Education Association (UPCEA) have […]
It’s evening, the room is dark, the TV is on, and you’re staring at anything but your TV. Your smartphone. Your dinner. Your child. So on autopilot are you that your actions are only half conscious at best, but suddenly something—you might not even be sure what—draws your attention back to the TV. Luckily, you […]
Student retention is an issue with high stakes for both the institution and the student. When tackling the issue of student retention, institutions often work from a common misunderstanding: students drop out because the academic load is too difficult. In reality, it’s often much more complicated than that. As noted in the recently released Primer […]
Deciding whether to develop a new program? If you’re first determining program viability by looking to job outlook in the program’s given field, you might be setting yourself up for failure. When setting out to develop a new program, the motivation is undoubtedly based on a desire to fill a hole in the market. New […]
Here’s a striking truth: Your online programs don’t immediately open you up to a share of the national education market. While the introduction of the online learning modality has opened higher ed up to serving a wider variety of students, online education should not be viewed as a field of dreams for those wishing to […]
Donning a cap and gown at graduation is no small feat for post-traditional students, especially when life’s curveballs often stand in the way of degree completion. In fact, nearly half of students who pursue a college education leave before earning a degree, according to the National Center for Education Statistics. Yet it’s possible to hit […]
According to the National Center for Education Statistics, nearly half of students who begin college do not continue to complete their degree. In the United States: the average institution loses $9.9 million annually in revenue due to student attrition (Educational Policy Institute) 34 million people over the age of 25 have some college credit but […]
According to the Direct Marketing Association, personalized marketing has become the most important objective of a data-driven marketing strategy. And in today’s appeal to the post-traditional student, higher ed institutions would do well to get a little personal. It is scarcely news that today’s higher ed landscape has become saturated by the post-traditional student (or […]
When learners make the decision to enroll with and start at an institution, the old adage “timing is everything” only tells part of the story. Seeing as how potential students must move from an initial inquiry to an application, then advance to placing a deposit and ultimately showing up on the first day of class, […]
Why are some colleges attracting and enrolling more students than others? Are they inherently better? Do they have more experience? Are they working twice as hard as everyone else? The answer to these questions, likely, is no. These institutions aren’t doing anything superhuman, they’re just approaching their craft deliberately. As the world’s best athletes gather […]
In a perfect world of automatons, all marketing spending decisions would be based purely on data. ROI would be the key driver in determining the best use of the budget, and success would be based solely on outcome. Yet in our imperfect world of humanoids, budgetary decisions are often much more nuanced than all that. […]
It’s an age-old story, yet one that keeps repeating. After the marketing budget is spent and someone comes looking for an ROI figure, the marketer responds with the number of inquiries generated. This figure then likely gets further broken down to the cost-per-inquiry. Yet the cost-per-inquiry figure only tells a small part of the story, […]
With 5.8 million students now learning online, your institution’s online programs are no longer novel simply for being located in the digital space.* Representing roughly 28% of total enrollment for degree-granting institutions, online learners illustrate the opportunities inherent in online education. Yet the competition is also onto this fact, and distance learning today is a […]
Less than one week since the release of the new augmented reality game, Pokemon GO, the application is already the highest performing and highest grossing app on iPhone, has already been installed on more than 5.16% of all Android phones in the U.S. and is expected to soon be outperforming Twitter in terms of daily users. So, is […]
Now is the time to build a cohesive brand that elevates your institution above the competition, supports both your traditional and post-traditional audiences, and most importantly, drives enrollment. Why? Because today is the best day your marketing team will have for the next 10 years. It only gets more competitive from here, and everything is changing fast. Tune […]
Colleges and universities are facing the ever-demanding challenges of student retention and empowering students to succeed and graduate. In fact, as many as 1-in-3, first-year students won’t return back after freshman year. Even more alarming is the fact that only 59% of full-time students will graduate from a 4-year institution. We often over-attribute these alarming […]
This year’s graduating class at Indiana University includes a group of graduates known as the “Great Graduating Eight” who will earn their doctorate in education. The feat of earning a doctoral degree is always impressive, but what’s even more impressive is the way these students went about it. They created a “sister circle” to share, […]
What would a five percent lift in retention mean to your institution and your students? At Brenau University, it means adopting a data + coaching retention model to keep students moving toward graduation. “Nearly half of students who pursue a college education leave before earning a degree, according to the National Center for Education Statistics. […]
If you talk to higher education administrators, then you know data analytics are on their radar. Whether they are actively using data to drive decisions and improve the education experience, or rather, they simply know they need to be leveraging data, predictive analytics is growing in importance. In fact, it has even been reported as […]
Malia Obama made headlines this week when she announced her plans to take a year off before attending Harvard University. The phenomenon known as the “gap year” is growing in popularity. The American Gap Association estimates that some 30,000 to 40,000 students elect to defer for a year; in 2015, participation in gap-year programs increased about […]
As enrollment growth rates across higher education hover between a mere zero and one percent according to Eduventures’ data analysis, colleges and universities that partner with Helix Education are growing at a far more accelerated rate – 8x the industry average to be exact. So just what does this mean to our partners? “It’s […]
For seven years in a row, the ASU GSV Summit has hosted a sold out crowd, proving its relevancy to the edtech community. In fact, the event is touted by the New York Times as “The Must-Attend Event for Education Technology Investors.” Our team had the privilege of returning again this year as part of […]
A new infographic published by the Online Learning Consortium (OLC) highlights an abundance of stats and trends about today’s online learners. While the data may not be surprising for institutions already prioritizing their enrollment growth for online and post-traditional learners, it certainly sets the stage for critical conversations at institutions that aren’t yet set up […]
In its A Stronger Nation 2016 report, the Lumina Foundation sheds light on its most recent attainment findings, and while they don’t quite meet the organization’s Goal 2025 to ensure that 60 percent of Americans hold a degree, certificate or other high-quality postsecondary credential, slow and steady progress is indeed being made. The report dissects […]
Helix Education joined higher ed leaders at UPCEA’s 101st Annual Conference to explore student-centric opportunities for post-traditional learners. We talked data-driven enrollment growth in our orange chair, released new UPCEA research findings, hosted the Enrollment Growth Gala on the Green, and had big fun along the way while connecting with UPCEA members. A Night […]
Over the last decade and a half, online education has emerged as a means for opportunity. It has opened doors that otherwise were not available to students, and it has allowed institutions to scale their programs. In fact, 75% of academic leaders say online education is a pillar of their strategy moving forward. Yet, the […]
Almost 85% of all undergraduate students are considered post-traditional. So what does this mean for your institution, and are you serving this growing population appropriately? If you are attending the UPCEA Annual Conference this week, you’re in luck. We’re releasing our initial research findings to help you assess how your current operations stack up and where there are […]
Earlier this month, Helix Education attended SXSWedu, the nation’s leading edge educational conference. The program ran the gamut from classroom maker spaces to educational policy and the visions of well-grounded futurists helping us to prepare to inspire and teach new generations of digital natives. Moreover, educational access was a big part of the SXSWedu conversation, with […]
34 million post-traditional learners. That is the number of Americans over the age of 25 that Eduventures reports as having some college credit but no diploma. How will our industry need to evolve recruitment and retention strategies in order to better serve these post-traditional learners? The ACE 98th Annual Meeting gets underway in San Francisco this week, and it’s […]
From the most solvable to the most challenging, the recent Horizon Report published by New Media Consortium (NMC) and the EDUCAUSE Learning Initiative (ELI) ranks the top six trends that are both impeding and accelerating technology adoption in higher education. The answers to those most solvable challenges, and even the moderate challenges – the lowest hanging fruit, […]
It is estimated that by 2022, higher education will enroll 10 million post traditional learners. That’s a much more significant percentage of the overall post-secondary market than in years past, not to mention a population with significantly different needs and challenges. As more and more post-traditional students inquire, apply and enroll at your institution, do […]
We’ve been talking quite a bit about retention lately, and for good reason: Not enough college students are being retained from term-to-term, and year-to-year. The statistics are alarming. The good news, however, is that higher education is starting to put the strategies in place to turn these metrics around and help more students succeed. Relying […]
The retention crisis in higher education is all too real. Nearly half of students who enter college full of promise and ambition are not graduating. As educators, we need to do more to help these students realize their dreams. Our new infographic takes a hard look at the alarming statistics across higher education. Student retention […]
At Helix Education, everything we do is dedicated to data-driven enrollment growth. That’s why the data behind the Powerball lottery has become a hot topic of conversation around our office. Because in general, the lottery is a bad financial gamble in that the cost of your ticket is almost always greater than the probability of […]
“Data will basically permeate every aspect of campus decision-making,” according to eCampus News and the higher ed innovation and technology visionaries it interviewed for its article on 2016 higher ed predictions. Among those visionaries sharing their outlook for the new year is our own President & CEO, Matthew Schnittman. At Helix, we believe educators will […]
At Helix Education, we are counting our blessings. It’s been another terrific year, and for that, we celebrate our team and the institutions that we support. New and sustained partnerships continue to motivate us to develop and deliver the solutions the industry and its students need. Higher education is not without its challenges, but with […]
We’ve been hitting the streets hard lately with our “Data + Coaching” Retention-as-a-Service model, and it is resonating. Most recently, Higher Ed Live published our guest blog about the importance of combining insights with action. Data is an important element of a student retention strategy, as is outreach support, but both are limited in what they […]
You’ve heard us talking a lot lately about the negative impact of a “siloed” data approach – where data from one department or system isn’t integrated with data from another, making it hard for colleges and universities to get an accurate and timely analysis of their results across the student lifecycle, and making it even […]
If you are an enrollment marketer for your institution, then you probably find yourself thinking: I need world-class creative that resonates. I need to know what marketing channels work the best. I need to know how my campaigns are performing. I need to maximize my budget. Depending on your outreach and enrollment goals, there are […]
“We make a living by what we get, but we make a life by what we give.” – Winston Churchill This powerful statement is echoed by our team at Helix Education, especially as we give thanks this time of year. At Helix Education, we believe a giving spirit goes a long way to helping make life […]
More than 4,000 U.S. colleges and universities compete for student enrollments every year. Competition is intense, as is differentiation, forcing education marketers to distinguish a product that often times is so similar to others out there. So how can an institution stand out and attract its fair share of these student enrollments? When it comes […]
Can you really use one voice to effectively market to both traditional and post-traditional students? The answer is yes, when you are speaking to them through integrated marketing. We are excited to have our own Seth Odell included in the prestigious line-up at the Eduventures Summit this year where he will be presenting on the […]
While it might not be as entertaining as the song and dance made so famous by the legendary Judi Garland in the 1940’s movie, St. Louis will not disappoint as the setting for the collaborative 2015 ACHE Annual Conference and Meeting — we hope to meet you there! Don’t miss your chance to meet our own […]
Home to one of our Helix offices, Denver is a city unlike any other. Our local Helix team is excited to welcome educators from around the country who are in town for the UPCEA Marketing and Enrollment Management Seminar, which kicks off today at the Marriott City Center downtown. If you are in town and […]
Academic thought leaders, program directors, and marketing and enrollment practitioners will gather in Denver from November 4 – 6 to explore trends in adult student recruitment and enrollment at UPCEA’s 24th Annual Marketing and Enrollment Management Seminar. The line-up includes high level, strategically-focused presentations, as well as sessions which spotlight the tactical components of marketing […]
The 25th Annual AACRAO Strategic Enrollment Management (SEM) Conference is underway, and our team is excited to be on the floor in Booth 319. You can’t miss us, we’re the ones in Helix orange shoes! In addition to exhibiting, we are sponsoring the Cyber Cafe where attendees can collaborate on their most pressing recruitment challenges and successful […]
To say October has been a busy time on the road is an understatement. But here we are, closing the month with one more UPCEA regional event, and we couldn’t be more excited. The 2015 UPCEA New England Regional Conference kicks off October 28th-30th in New Castle, NH. We are thrilled to have been selected […]
Data comes in all shapes and sizes, and while the saying “go big or go home” might have some educators thinking that “big data” is the only way to go. But it’s simply not true. Equally important in your institution’s retention efforts is “small data” – the information that you likely already collect, telling you […]
Did you know that 1/3 of students who stop out do so only after one term? Those first few weeks, those first few assignments, and those first few interactions can make all the difference. It is at this point when students tend to decide that they can do this, or that they can’t. Good intentions […]
Enrollment growth, while impressive, really loses some of its luster if the students you are enrolling are not graduating. And it’s not necessarily the fault of educators to be so focused on front-end enrollment efforts as the basis for their growth. Unfortunately, federal initiatives still prioritize student access over student success. Retention statistics in higher […]
Your retention data is one of the best indicators your team has to determine which students can be the most successful at your institution. But too many times enrollment marketers and admissions teams don’t have access to this information to tie it to the kinds of students they should be recruiting. How you recruit should […]
The UPCEA tradition started 100 years ago in Madison, WI, and this year, educators in the area will convene in the city where it all began. The Madison Concourse Hotel marks this year’s gathering spot for the 2015 Central Regional Conference, and UPCEA tells us that it will include a series of sessions by futurists […]
Destination UPCEA: Charting a Course for the Future is here. It’s an opportunity for our team to network with educators and collaborate on ideas, technologies and practices that will enable them to meet the needs of their students – today, tomorrow, and down the road. We invite you to come see us in our breakout […]
The 21st Annual Online Learning Consortium International Conference is underway this week in Orlando, and we can’t wait to connect with its global audience! We are thrilled to be a National Platinum Sponsor of the event and have been selected to speak about the impact of marketing on student retention. As you well know, institutions are challenged to market effectively, […]
The results are in and Helix Education ranked in the top 3 internationally for Google’s Agency Challenge, earning Gold in the Mobile category! Helix was recognized for its digital enrollment marketing campaigns on behalf of its college and university partners. Mobile is everywhere these days. Consider that 86 percent of undergraduates own a smartphone, and […]
The UPCEA Mid-Atlantic 2015 Regional Conference kicks off in Philadelphia this week with a focus on how continuing, professional and online education units draw on past traditions and strengths, while looking ahead to address current and future problems. It couldn’t be a more perfect place to present our breakout session, “Meet the Institutions and Post-Traditional […]
Consider this: More than 40% of students who start their college education don’t end up finishing within 6 years (NCES). As an industry, we can and need to do better for our students. Understanding how students are performing, and when they need help is only half the equation. Applying that data through personalized outreach is […]
Understanding your campaign results is one thing. Understanding what they mean in relation to each other given your various channels is another. This is the difference between marketing tracking and marketing attribution. Marketing Tracking Marketing tracking can tell you how many clicks you got, or how many direct mail inquiries came in. It also can […]
It’s not uncommon to see institutions using different vendors for different promotional channels (i.e. print, SEO and dialog marketing). Yet if you are looking to create efficiencies and convey a consistent brand, this approach can backfire. The reason is simple – your prospective student information from each vendor is stuck in different silos, making it […]
Let’s face it, marketing budgets are tight these days, and growing them, letting alone keeping them at current levels, can be a challenge. Anyone can provide you with media performance metrics – visits, clicks, calls, inquiries, and more. But what you really need are business performance metrics – insight that tells you how these visits, […]
Picture this – you are sitting in a meeting with your president to review your recent marketing outreach and results. Suddenly, he or she rattles off these seemingly simple questions: 1. What’s our ROI by channel? 2. What does it cost to enroll a student, per program? 3. What sections on our […]
You’ve done it – you’ve produced a brilliant creative campaign that is designed to engage and inspire action from prospective students. You are poised to reach your market through a variety of channels– all stemming from a comprehensive, multi-vendor strategy. Sounds good, right? Well, not entirely. Working with multiple vendors often means your data ends […]
“No one remembers you for standing in the crowd. They remember you for standing out of it.” – Eddie Harris, American Jazz Musician Blending in is boring. Yet, trying to stand out can be challenging, especially for educational marketers trying to differentiate a service that has very similar attributes as so many others out […]
We recently expanded our integrated AOR team with some incredible talent, and are thrilled to welcome award winning Seth Odell, who hails from Southern New Hampshire University (SNHU), as our new Vice President of Creative and Marketing Strategy. One of the industry’s leading creative talents, Seth is no stranger to successful enrollment marketing campaigns. His work […]
We’re continuing to roll out the red carpet as we welcome our new Vice President of Marketing Services, Pete Thornfield, who joins us from Academic Partnerships. Pete is well versed in CRM, search, social, digital, field and traditional marketing. His brand management, advertising and media experience spans both higher education and nationally recognized consumer products. […]
We’re thrilled to have Brett Tippetts, who serves as our Vice President of Client Services and representing our clients’ go-to high-level strategy authority, as part of our newly expanded integrated agency of record marketing powerhouse. When it comes to brand strategy, Brett is who you want on your side. He knows what it means to […]
Our recent integrated agency of record (AOR) announcement is garnering some significant attention in education circles. And while AOR is nothing new in the greater marketing sphere, the way we look at integrated AOR specific to higher ed is certainly worth noting. How Do We Define Our AOR Model? Our approach is truly integrated. Data […]
We all know how important it is to initiate a relationship with a student that results in a positive onboarding experience, but that alone isn’t enough to keep them engaged. Rather, maintaining the institution-student relationship over the long haul is the real key to impacting retention. As is the case with most relationships, whether personal […]
KACCS is hosting its annual conference at Sullivan University today, and Helix Education has earned itself two breakout sessions on the agenda. We are looking forward to the opportunity to not only hear from career college leaders across the state about their challenges and priorities, but to also engage in conversations with them about the […]
Making the strategic decision to seek an expert third party to support your program strategy, enrollment, academics, and operations is one thing. Identifying the right partner is another. With a variety of Outsourced Program Management (OPM) solutions on the market today, it’s no wonder institutions can get bogged down in navigating the landscape and differentiating […]
Helix Education is back on the road this week, connecting with educators at the Distance Teaching & Learning Conference hosted by the University of Wisconsin-Madison. Throughout its 30 year history, the event has gathered thousands of distance education visionaries and practitioners to share ideas, resources, research, and best practices. This year, we are proud to […]
More and more colleges and universities are turning to Outsourced Program Management (OPM) to build, launch, and manage programs in all modalities including online, on-campus, hybrid, and CBE. Yet, are the legacy OPM providers truly evolving with the times and supporting institutions in the way that institutions need them to do? A Trend on the […]
Higher education is experiencing dynamic challenges – shifts in student demographics, a seemingly chaotic approach to data management, inefficient insights, and restrictive vendor relationships – all of which are having an impact an institution’s ability to find, enroll, and retain students. Until now. Helix Education is listening loud and clear. Over the next several months […]
The OLC Blended Learning Conference rolls into Denver this week, drawing a crowd of education innovators both passionate and curious about the digital future of higher education. Our team has been invited to present two thought provoking sessions on the emerging technologies, models, and processes behind this higher ed transformation. Personalized, Adaptive and Competency Based […]
Eduventures recently surveyed 28,000 students enrolled in an online degree program, mostly adult learners over the age of 25, with a goal of identifying those triggers that impact a student’s ability to succeed in an online learning environment. As the industry experiences growth in the post-traditional student market, online learning allows these students an opportunity […]
The New York Association of Proprietary Colleges (NYAPC) Innovation Summit is underway, and for the second year in a row, Helix Education is excited to be part of the line up! The show gives college presidents, faculty, and staff an opportunity to share ideas and strategies in a variety of areas affecting the teaching and […]
Over the last year and a half, we’ve talked a lot about different learning models, and specifically ways that Competency-Based Education (CBE) is transforming the teaching and learning process. As with any new concept, there is a period of buy-in and adjustment before there is full acceptance. According to a new post by Eduventures, that […]
The APSCU Annual Convention kicks-off tomorrow, and our team is excited to be exhibiting and speaking at the Convention in the Mile High City from June 2-4. This year’s event focuses on “Outcomes 2025,” which got us thinking, what will higher education look like in 10 years? What outcomes matter the most now, and what […]
Our busy summer conference schedule kicks off today at the Arizona Private School Association (APSA) Annual Conference. We are thrilled to have been invited to present two information sessions: How does Marketing Impact Student Retention? Aggregate, Analyze, Act: Keeping Students Moving Toward Graduation Traditionally, marketing and retention have operated in their own silos, but with […]
The new Digital Trends 2015 report is out, published in partnership with Econsultancy and Adobe. While not specific to the education market, there are several good takeaways that apply to education marketers and the transformation our industry is experiencing in personalization—that is, customizing the way we initiate a relationship with a student and the way […]
Did you know that 80% of prospective students who inquired about an institution, but did not immediately enroll, indicated that they intend to go to school in the near future? The odds are good that even if a student doesn’t immediately enroll, he or she still has potential. Remarketing – that is, re-engaging your unconverted […]
Ever wonder what exactly competency-based education (CBE) means for higher education, and how it fits within existing traditional credit hour courses? Discover the answers to these questions and much more during the collaborative session “A Lightning Round Look at Competency-Based Education” at the upcoming EDUCAUSE Connect event in San Antonio. Our own Emily Wood, Instructional […]
A recent report published by the Gates Foundation talks about the need for higher education to become more flexible, more personalized, and more affordable, giving students an effective and efficient path to degree completion and career preparedness. If you haven’t had a chance to read “Postsecondary Success Advocacy Policies” yet, I encourage you to do […]
We are counting down the days until we hit the road again. This time, you can find us at OLC’s Emerging Technologies for Online Learning International Symposium in Dallas where we will talk about Competency-Based Education and other instructional strategies. The three-day event gathers more than 700 onsite and 1,000 virtual faculty, administrators, instructional technologists, […]
The year was 1915. Woodrow Wilson was president. World War I was in effect. Gas was around $0.15 per gallon and a first class postage stamp about $0.02. Men made an average of $687 per year. The Birth of a Nation debuted and the Boston Red Sox won the World Series. Pluto was photographed for […]
Research continues to tell us how important data is in our marketing efforts. The latest numbers are in from the Winterberry Group, and as published in Direct Marketing News, it is estimated that U.S. marketers will spend $11.5 billion this year on data and related solutions. This is up over a half a billion dollars […]
The SXSWedu Conference and Festival event wrapped up last week, and education technologists had a lot to say. Our friends over at eCampus News put together a list of sound bites from the various sessions. From the quality of content production and the role of the LMS, to the use of mobile devices and data […]
Have you ever thought about incorporating retention strategies while still pursuing prospective students in the enrollment marketing stage? We have. In fact, we believe that retention starts at the point of recruitment. It is here that you begin building a credible and lasting relationship with each individual, and when you start collecting data that will […]
Traditionally, schools have marketed to a student, enrolled that student, and then turned the reigns over let the learning and retention processes begin. But that’s all starting to change. The truth of the matter is that marketing and retention go hand in hand, and one doesn’t pick up where the other leaves off. They are […]
We’ve reached yet another milestone here at Helix Education, processing our 50 millionth lead through our lead management system, Helix Find. Though to us, it’s not just about the number of leads we manage, even though the magnitude of this number is impressive, but rather it’s about the data-driven solutions, level of service, and insights […]
LeadsCon 2015 is fast approaching, and once again, Helix Education is excited to be part of the line-up. Brittany Smith, our VP of Media, is participating in a panel discussion at the Buyer’s Summit, an exclusive track where lead buyers can explore new ideas and new strategies to generate the highest quality inquiries. Lead buyers […]
Who better to help advise and support educators than those who have been in the trenches themselves, teaching, leading and transforming education? Our Academic Services Team is expanding with front lines talent as we are thrilled to welcome Amy Hale and Emily Wood to Helix Education. Both have extensive experience teaching and developing courses for […]
Competency-Based Education (CBE) continues to spark conversations, and Helix Education continues to be recognized for our insight in this area. Most recently, Steve Pappageorge, our Chief Product Officer, has been invited to speak on “The Wide Spectrum of CBE Programs” at Cengage Learning’s Career Advisory Board Meeting which takes place today, February 4th in Phoenix, […]
We’ve been talking quite a lot lately about the different dynamics of adult learners and things schools should be doing in order to meet the needs of this increasingly complex group of students. Hopefully you had a chance to read our blog post, “Are You Connecting Effectively With Adult Learners?” In an effort to keep […]
Adult learners, also known as post-traditional students, are increasing in numbers, as well as complexity. Some know exactly what they want to get out of their education, and others need more guidance. Either way, it is imperative that institutions rely on data to match these students with the right programs and personalize the experiences along […]
The trends lists just keep on coming. Most of the coverage in terms of what we can expect as an industry is consistent from list to list, which means our industry seems to be in agreement on what’s to come. Two trends that our team here at Helix Education can closely relate to seem to […]
Believe it or not, marketing doesn’t stop once a student is enrolled. Rather, it can play an important role throughout the duration of a student’s educational journey, providing the motivation and encouragement for students to continue progressing in their studies. In our newly published article, “The Impact of Marketing on Student Retention,” we highlight the […]
Personalized Learning. Adaptive Learning. Competency-Based Learning. How much clarity do you have around the similarities and differences of each? While these terms might be used interchangeably by some, each has its own definition and its own approach to helping students achieve mastery. eCampus News recently featured our white paper on defining and differentiating these methods […]
Colleges and universities continue to grapple with increasing government intervention when it comes to their internet marketing practices. What can they do, what can’t they do, and what do they do when they don’t do the right thing? This is where Helix Education’s compliance monitoring solutions comes into play. We understand the regulations, we provide […]
Online education has carved out a critical place in our higher education system. It has changed the way students learn, added new channels for collaboration and engagement, and opened up opportunities for students who otherwise may not have been able to pursue degrees. EdTech Digest recently published an infographic highlighting the past, present, and future […]
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” -Dr. Seuss At Helix Education, we believe a caring spirit goes a long way to helping make things a little bit better for someone. This year, our team is once again volunteering for the annual Give a Gobble, […]
Think about this: Almost half of all students who enroll in higher education have no credential by the end of six-years. What’s more, 31 million students have enrolled in college over the last 20 years and left before completing their degree. Student retention rates are alarming, to say the least. Now think about this: Students […]
Consider this: the National Student Clearinghouse tells us that over the past 20 years, more than 31 million students have enrolled in college and left without receiving a degree or certificate. Almost one-third of this population had only a minimal interaction with the higher education system, having enrolled for just a single term at a […]
If it seems like Helix Education is everywhere these days, that’s because we are. We are excited to announce that we have been selected to speak again on competency-based education (CBE), this time at the ACICS Annual Conference. We are teaming up with Dustin Hilt, who serves as Program Analyst at Simmons College and is […]
We are taking our competency-based education (CBE) show on the road again, this time to the 20th Annual OLC International Conference, which is the premier global gathering focused on online learning innovation. OLC has asked Helix Education to present the breakout session, “The Five Things You Should Know About Competency-Based Education.” Our own Kari Kovar […]
The Association for Continuing Higher Education (ACHE) is holding its 2014 Annual Conference this week, and we are thrilled to be part of the line-up! The event is focused on ways to create, manage and grow continuing education programs. We have been invited to present the session “The Five Things You Should Know About Competency-Based […]
The October 2014 issue of CIO Review is out, and we are proud to announce that Helix Education is included among the 20 Most Promising Education Technology Service Providers. Kudos to our team and our technology for helping us gain this recognition! The issue includes a nice profile of Helix Education, focusing on our ability […]
The education industry is abuzz with innovative instructional strategies and education models, but as new approaches and terms are thrown around, what do they really mean, and how are they shaping the future of higher education as we know it? If you follow the education trade press, you’ve likely read about Personalized Learning, Adaptive Learning […]
APSCU is keeping the conversation about Competency-Based Education (CBE) going, and we’ve been asked to help. We are excited that our very own Steve Pappageorge will be joining Dr. John King, Chief Academic Officer of Lincoln Educational Services, and Steven Klingler, Vice Chancellor of Argosy University System, for an insightful webinar discussion. You’ve heard it […]
We are thrilled to welcome Cherron Hoppes to our team as our new Chief Academic Officer and Vice President. Cherron is a veteran academic having served at both public and private institutions, most recently as Dean of Undergraduate Programs for the Ageno School of Business at Golden Gate University. As Chief Academic Officer, Cherron will […]
Our team has just come back from the EDUCAUSE Annual Conference, and what an invigorating few days it was. The event was abuzz with people talking about the future of education technology, and specifically an emerging market built on disruptive innovation, the importance of data analytics and the always popular notion of student success. One […]
Today’s students are inundated with both internal and external factors that prevent them from accomplishing their academic goals – our objective is to help them effectively navigate those challenges and keep them moving toward graduation. Enter Helix Retain. Helix Retain gives educators a formula with which they can deliver exactly the right amount of outreach […]
There has been a lot of talk lately about the changing role of the LMS as new instructional strategies and learning models emerge. From e-Literate to Inside Higher Ed posts, the industry is taking note of the fact that the traditional LMS just doesn’t account for the customized, student-centered direction that higher ed is heading. […]
At Helix Education, we are continuing to build our team with experts from the education space. One of our latest hires is no exception. We are thrilled to welcome T.J. Crowson as our General Counsel. T.J., who has fifteen years of experience in corporate law with nearly a decade spent in the education technology space, […]
As we continue to talk about personalizing the education experience, it really starts with marketing – or the “find” in our “find, enroll, retain, teach” student life cycle. Being able to identify a high quality prospect and begin a relevant and meaningful dialog with that person is the first step in creating a personalized path […]
The Get Real Conference is coming to New York City, and our very own John Dobbertin has been invited to join a thought provoking panel to discuss the value of education for entrepreneurs. Leading the discussion is Brenau University President Ed Schrader. Having spent more than a decade and a half working for EdTech companies, […]
EDUCAUSE is known for its forward thinking, innovative spirit, not to mention its ability to directly help and support those educators who lead, manage and use IT to shape strategic decisions at every level within their institution. If you ask us, this community seems the perfect fit for Helix Education. If you are one of […]
Online inquiry generation continues to be one of the most effective ways for schools to connect with prospective students. That said, there is far more scrutiny over online enrollment practices than ever. Our clients have a lot at stake, which is exactly why we are now automatically performing deeper monitoring and even more frequent audits […]
In an insightful new article, “Is this the dark horse of online education” published by eCampus News, the Clayton Christensen Institute for Disruptive Innovation is predicting that “online competency-based education stands out as the innovation to most likely disrupt higher education.” That’s pretty powerful stuff. Michelle Weise, senior research fellow of Higher Education for the […]
A new infographic circulating in the higher education space highlights some interesting trends impacting a student’s online program and school selection. The data is based on survey responses from roughly 1500 former, current and future online students. Here is what the research tells us: Marketing messages that resonate most with online students are focused on […]
“…competency-based education (CBE) is becoming a must for any higher education institution looking to serve a broader pool of 21st-century students,” says Meris Stansbury at eCampus News. We couldn’t agree more. But knowing exactly where to start when planning for and implementing a CBE program can be a challenge given the different models and policies […]
We are excited to announce that we are part of the line up for the upcoming PAPSA Annual Conference. We have been asked to speak about competency-based education (CBE) – what it means, what it entails, and how to ease the transition. Our own Tom Caswell and Kari Kovar will be leading “The Five Things […]
We’ve said it before, but it’s one of those things that is worth repeating – competency-based education (CBE) takes careful planning. Lucky for us and for you, we have several team members who have extensive experience in early CBE implementations. They know what works, what doesn’t, and just where those “gottcha” moments can sneak up […]
Enrollment marketing is anything but predictable right now, due in large part to economic, demographic and regulatory shifts. Yet enrollment marketers can’t ignore these factors. In our conversations with lead sellers and lead buyers, four recurring themes seem to dominate the space: quality, pricing, conversion and attribution. In our newly published article, “Using Current Trends […]
Find. Enroll. Retain. Teach. It’s our mantra here at Helix Education, and everything we do revolves around helping you do these things better. Whether our expertise comes from years of experience working with schools, or right from our colleagues who used to be on the school-side of the business themselves, we’ve got a lot of […]
We’ve been attending the APSCU Annual Convention for quite some time, and it strikes me that while the career college market has seen its fair share of challenges over the last several years, schools assemble at this event every year with an innovative, encouraging and proactive spirit. Their goal is to advance and improve the […]
We’re taking our show on the road again this month, this time to New York for the Association of Proprietary Colleges (APC) Innovation Summit. The theme of this year’s event is “Connecting Great Ideas with Growth and Student Success.” At Helix Education, we believe that growth and student success start before a student even does, […]
Find. Enroll. Retain. Teach. These are the cornerstones of our services and technologies along the student life cycle and the basis for our newly completed eBook series, designed to help colleges and universities efficiently and effectively support students throughout the entire education experience. As interest in competency-based education (CBE) continues to surge, we are excited […]
Competency-based education (CBE) has the power to significantly alter the entire education process, and when careful planning and diligent preparation are part of the transition equation, great things are possible. EdTech Digest recently published an insightful article by our own Chief Product Officer Steve Pappageorge – the ABCs of CBE. Steve, who helped lead the […]
The countdown to APSCU is officially on with just two short weeks left until the Education Evolution event. Not only are we a Platinum Level Sponsor this year, but we are also participating as speakers in three thought-provoking sessions at the event. We are covering significant student life cycle trends: maximizing enrollment, leveraging big data […]
Chances are you have spent a significant amount of time nurturing prospective students only to find they don’t end up enrolling, or even if they do enroll, they don’t end up starting. While some of the factors that would cause a student to walk away are beyond your control, there are some things you can […]
This year’s APSCU Annual Convention is quickly approaching – an opportunity that brings together nearly 1,500 thought leaders in private sector and career education. We’ll be in Las Vegas for the duration of the show and hope to see you there. Here’s a sneak peek of what you can look forward to… This year, Helix […]
The enrollment marketing industry is anything but predictable right now, marked by economic swings, stricter regulations, demographic shifts, and changing consumer behaviors. There is a lot consider, and a lot weighing on the minds of education marketers. In our new white paper, “Finding the Right Students: Four Key Trends Impacting Inquiry Generation,” we are tackling […]
It’s official, competency-based education has made a name for itself. It’s been summarized in the education trade press as a technology to watch. Education associations such as WCET and EDUCAUSE are covering it in their research. Even the U.S. Department of Education has carved out a spot for it on its website, defining this approach, […]
It’s always great to welcome a familiar face back into our organization, and I’m happy to say that face is Kari Kovar. If you know Kari, you know her energy, her enthusiasm and her passion for education are infectious. As our Vice President of Strategic Partnerships, Kari is out and about meeting with different schools […]
As you likely know if you’ve followed our transformation to Helix Education over the last several months, we’ve structured our solutions along the student life cycle to help you more effectively find, enroll, retain and teach students. Data flows through from one stage to the next, allowing you to build meaningful relationships with your students […]
Did you miss our recent webinar hosted by Today’s Campus? Watch it here to discover the importance of search, its role within a full-funnel marketing plan, various PPC strategies, and overspending pitfalls to avoid. You can also download our recent paid search white paper to learn more about maximizing search as part of your integrated […]
Does the thought of losing 25% of the potential value of your enrollment marketing dollars cause you concern? It should, but it doesn’t have to. Our remarketing campaigns, a communication strategy to engage unconverted student inquiries, result in a 20-30% lift in enrollment rates for our clients. If you haven’t considered remarketing before, now is […]
The energy around here continues as we add new team members to the Helix Education family. We are excited to be bringing in institutional talent – their level of insight into online programs, their experience on the front lines, and their keen understanding of institutional operations are a tremendous asset to both our company and […]
You are invited to join us on Thursday, April 17th at 1:00 p.m. Eastern time during our webinar event: The Four Things You Need to Know About Effectively Using Paid Search as Part of Your Integrated Marketing Strategy. Whether you are already using PPC Search in your marketing outreach, or simply weighing your options, you’ll learn […]
For anyone who has ever played the pay-per-click (PPC) game, the rules don’t always appear to be black and white. That is to say, spending more doesn’t always get you more, nor does bidding on every key word. While PPC search is a great way to supplement organic listings, it can be even more effective […]
To say that life has been a bit of a whirlwind here at Helix Education is an understatement. In the last five months, we’ve made a strategic acquisition, we’ve expanded our leadership team, we’ve renamed ourselves, and we’ve been hard at work advancing our services and technologies. Industry insiders are taking note. Our President and […]
It’s awards season for everyone from Hollywood to Helix Education. While we aren’t dressed in our gowns and tails, holding a gold statue, or even preparing an Oscar-winning acceptance speech, we would like to take a minute to express our thanks and gratitude to the team at Pitney Bowes Presort Services -Corona for awarding us […]
It’s been an exciting two weeks here at Helix Education – we have a new name, a new vision, and a new approach to helping schools find, enroll, retain and teach students. We’ve spent time over the last several days sharing this news with our employees, who are inspired to support our strategy, and with […]
It’s always nice when your path crosses with that of a previous colleague who you respect, but it’s especially nice when you actually have the opportunity to work together again. I’m excited to announce that John Dobbertin has come on board as General Manager of Enterprise Services, and Carey Hilderbrand, has assumed the role of […]
From acquisition to transition to integration to implementation – that pretty much sums up our lives over the last several months. You’ll likely remember that last October, we acquired the technology assets and support infrastructure of Altius Education. We did so with the intent of further developing its solutions and expanding our footprint along the […]
Every year the Sloan Consortium releases its annual research on the online education market, and the new numbers are in. This year, 2800 colleges and universities responded to survey questions about online learning, weighing in on its strategic significance, student participation, future role within our education system, and more. The research seems to be in […]
Each week, we pull together some of the most interesting headlines from our industry and consolidate the list down to a relevant and timely resource for our clients and subscribers to keep up on the latest happenings in higher ed. This week, we included an NPR story, The Online Education Revolution Drifts Off Course. […]
As we kick off this new year, we’ve been talking to our team internally, researching and reading external articles and reports, and generally soliciting input from our academic customers and contacts on what we can expect in 2014. While this isn’t a comprehensive list, the three categories below seemed to create quite a bit of […]
Every year around this time, we reflect back on the year’s accomplishments and recognize our team and our customers for contributing to our success. This year was an eventful one for us and we couldn’t have done it without the dedication of our staff, as well as the trust and confidence of our client institutions. […]
If you are an education marketer, chances are you are either implementing or exploring paid search marketing, also known as Pay Per Click (PPC) – the concept by which you bid on key words for placements in paid listings. Paid search is quite an effective marketing channel as it allows you to target prospective […]
Being able to track your campaign ROI is marketing 101. But as we see more overlap among channels and campaigns as students research and interact with your brand in different ways, the lines to measure your ROI are becoming blurred. Enter attribution marketing. If you follow Datamark, you’ve probably heard us talk about attribution marketing. […]
We’ve reached a point in higher education where change has become the new norm, at least from a regulatory standpoint. And as we point out in our new article, “Keeping up with New Regulations, Compliance and Risk,” this change isn’t necessarily a bad thing. After all, the changing rules are designed to better protect students. […]
It’s that time again where we reflect back on the year and recognize everything Datamark has to be thankful for – overcoming challenges, reaching milestones, and generally enjoying the working relationships we’ve been fortunate enough to create. But most of all, we give thanks for each other – for our colleagues at Datamark who […]
As we continue with our Solution Series blogs, this week we are focusing on Dialog Marketing. For obvious reasons, Dialog Marketing essentially creates an ongoing conversation, or dialog, with prospects with the goal of creating a lasting relationship. Through a series of relevant, customizable and timely messages, you give prospective students the opportunity to […]
We often hear from education marketers that they didn’t realize just how broad our student marketing services were, and so we thought it was about time we initiated a blog series about some of our different solutions. We’ll plan to go into depth on one solution per blog. So here we go…everything you wanted to […]
While it’s certainly much easier to just assume the last marketing channel a student encountered was the one that produced an inquiry, this last-click credit approach is no way to go. How do you really know which of your channels and campaigns are working, which ones are impacting others, and where you should be putting […]
Both passed and proposed legislation continue to keep enrollment marketers and institutions on their toes. At stake are their marketing processes and practices, but also their brands and reputations. It is more important than ever for schools to understand the regulations, the tactical changes, and the long-term implications. For example, the FCC’s TCPA regulations, which […]
Last week marked quite a major milestone in Datamark’s 26 year history serving the higher education market. We announced the acquisition of the technology assets and support infrastructure of Altius. While we didn’t purchase the entire company, we did buy its impressive technology, intellectual property and infrastructure. This includes Helix, a competency-based online learning platform, […]
When it comes to optimizing your marketing campaigns, how much do you really know about the effectiveness of each channel? Do you know what medium or message ultimately sparked a student to inquire? Or do you simply apply a last click credit? Attribution, if you are not familiar with it, allows you to determine how […]
The reasons why a student does or doesn’t enroll can vary across the board, but if your enrollment advisors had a better understanding of the trends and could identify a student’s decision to enroll early on in the process, just imagine the possibilities. They could focus in on the highest potential inquiries and offer up […]
Our LeadsCouncil membership keeps getting better and better – talk about a proactive group. As part of its continual effort to bring new strategies and ideas to the market, LeadsCouncil has asked us to participate in its Demo Days of Summer series. Join us on Wednesday, September 18th at 12:00 p.m. mountain time for a […]
Our partners over at KXEN shared some great news today, and we just couldn’t resist sharing the results too. As many of you know, at Datamark, we are passionate about data. It gives us visibility into the student enrollment life cycle that in turn drives our solutions and our client results. Through data and predictive […]
Since launching The Print Store in January, more and more schools are logging on to our convenient, centralized online ordering solution. They are simplifying their small run printing and mailing projects online, on-demand. So now it is your chance to see what your colleagues at other schools are doing! They are creating efficiencies. Because we […]
If your inbox in anything like mine, I’m inundated on a daily basis with education-related newsletters. And while each in its own right contains interesting articles, thought provoking commentary and intriguing research, a lot of the content I sift through just isn’t relevant to me, per se. Plus, it’s simply a lot of information to […]
For those of you who have never attended a LeadsCon event, we highly encourage you to consider it. And for those of you who have, you know exactly how excited we are about the upcoming LeadsCon East in NYC next week, August 13th-15th. We have the privilege of speaking at this year’s LeadsCon East Buyer’s […]
“In college marketing, print appears to be forever.” This statement was recently published in an article in Direct Marketing News, “Traditional Marketing Gets Charged Up.” The article also featured Datamark and our own Rick Bentz talking about trends in higher education enrollment marketing. To summarize, the marketing landscape isn’t necessarily changing, but more so it […]
Often times increasing your website traffic can be accomplished by purchasing additional banner ads, adding new keywords to your site, and increasing your social media presence. While these tactics may result in more eyeballs on your website, they don’t necessarily guarantee you will increase traffic with the rights kinds of visitors. Believe it or not, […]
Our EduPortal partners are taking the Telephone Consumer Protection Act (TCPA) compliance requirements very seriously, especially with the significant uptick of leads coming through mobile devices. Below is an example of a leading vendor’s efforts to remain compliant. Efforts from this particular vendor include both On Form disclaimer display and Display Confirmation delivery. The Express […]
As consumer marketing migrates away from “last click” to a “shared” attribution model, it is important to capture all marketing touch points impacting our prospects. These important brand and product communication events will have a collective impact on a prospect’s application and enrollment outcomes. Datamark is pioneering an initiative with our EduPortal partners in determining […]
In the world of Education Portals there has been a proliferation of new channels of lead generation. In this post, I’ve outlined 5 channels that we’ve seen gaining traction over the last 4 to 6 months: 1. Education offerings delivered through mobile devices: Mobile continues to be a popular device choice for prospective students as […]
We’ve been back a little over a week now from another successful APSCU Annual Convention, which has been just enough time to digest the wealth of information, the candid conversations, and the increasingly positive tone on the exhibit floor. Let’s face it, with shrinking budgets and increased regulatory demands, APSCU schools have had their fair […]
By Joel Borgmeier So as you likely read in our last post, we thought our blog was a great stage to share content from our APSCU sessions with those who may have missed our presentations, or even those who attended but wanted to dive into the details on your own time. We were fortunate enough […]
Datamark had the privilege of leading two speaking sessions at the 2013 APSCU Annual Convention in Orlando. For those of you who missed our session or perhaps just want a recap, this is your chance. During our first session, Tips and Tricks to Help Enrollment Marketers be More Efficient with Less Money, we were joined […]
The 2013 APSCU Annual Convention is right around the corner – the premier industry event for us to meet with private sector colleges and universities, network with our partners, and present to an eager crowd. We have two insightful sessions planned for this year, and are lucky enough to have a great line up of […]
With challenges to increase enrollments, institutions continue to improve and streamline their admissions processes. In this guest blog post, I’ve asked Martin Lind at Leads360 to share the dynamics and differences he sees between traditional and private sector schools’ admissions departments. Traditional schools and private sector schools: Two very different admissions processes Understanding these differences […]
Are there really differences between admissions processes for traditional schools and those for private sector schools? Yes, and understanding these differences is fundamental to having an effective and successful admissions process. Both types of schools need to be diligent in cultivating their prospective student populations and can benefit from a strategic enrollment planning process. But […]
Its official, Datamark is a LeadsCouncil member, and for several very good reasons: Through access to a library of objective research, lead metrics, statistics, market share findings, case studies, white papers and secret shopping studies, we’ll be able to help our customers better navigate lead gen challenges and opportunities We’ll have more opportunities to connect […]
The 8th annual Interactive Insights Summit is just around the corner, and this year’s event will gather an impressive line-up of marketers to discuss innovative ways to leverage real-time data and marketing analytics. The theme this year is “Real Intelligence. Better Decisions.” We are thrilled to be part of that line-up. Our very own Rick […]
Every month University Business highlights products and services that are useful to educators, and among their current features is our Print Store! If you haven’t had a chance to see it yet, check it out here. The Print Store is our answer to the question, “How do schools develop and deliver small run print materials […]
The March/April issue of Today’s Campus is live, and we must admit, it is nice to see our name and our partners’ names in lights! The issue includes our collaborative article with Leads360 and Neustar where we present data on what schools are doing today in terms of inquiry nurturing programs, as well as how […]
Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers.Today, we finish this blog series with the #1 emerging media trend. Thank you for following along. Media Trend #1: […]
Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers. Media Trend #2: Gain Insight into your Leads with LeadiD Adoption of LeadiD in the education community is gaining […]
Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers. Media Trend #3: Social and Display to the Rescue Social and Display have significantly improved the level of sophistication […]
Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers. Media Trend #4: Re-enlisting DRTV Brand building has made a comeback in the education space, with a 30% year-over-year […]
Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers. Media Trend #5 The Move to Mobile According to a recent study by The Search Agency over 28% of […]
Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers. Media Trend #7: Optimizations in education marketing While most in the education industry are feeling the pressure of a […]
Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers. Media Trend #8: Paid Search cost per click pricing is escalating and response levels are down. Adult education marketers […]
Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers. Media Trend #9: Education portals and schools are competing for Google’s organic search top rankings Despite the significant decline […]
Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers. Media Trend #10: Education traffic is down sharply and prospects spend less time researching on portal sites. Education traffic […]
Knowing exactly how a lead came to you, how and when it might have already been contacted, and how valid it really is, are critical components of a sound lead generation strategy. We’ve partnered with LeadiD to develop Lead Audit, Datamark’s newest lead quality solution. Lead Audit allows you to gain visibility into leads being […]
For some prospective students it simply takes time to make the decision to apply and enroll, and for others, a little bit of nurturing can go a long way. We teamed up with our colleagues, Martin Lind at Leads360 and Chris McArdle at Neustar, to dissect the extent to which inquiry nurturing programs exist at […]
Posted on March 11, 2013 by Rick Bentz They say the whole is greater than the sum of its parts. I buy it, for the most part, especially when you think about it in terms of our new Lead Confidence Toolkit. All of our lead management and compliance solutions have value in their own right. […]
They say the whole is greater than the sum of its parts. I buy it, for the most part, especially when you think about it in terms of our new Lead Confidence Toolkit. All of our lead management and compliance solutions have value in their own right. But when bundled together, the impact is far […]
Social media has come a long way in its relatively short existence. HubSpot recently published its “6 Ways Social Media Marketing is Changing (For the Better)” and I just couldn’t help but think how this channel has evolved from its role in facilitating personal connections – those I’ve made with long lost elementary school buddies […]
As I wrap up this blog series on trends and predictions that will impact us as marketers, I’d like to close with my thoughts on Marketing and Mobile. Let’s face it, mobile is everywhere. I came across an article on Mobile Marketer that I thought was interesting, Top 10 Mobile Trends for Marketers and Retailers […]
Here we go with the third installment of this series – in case you missed my first two posts, I encourage you to check out trends on Marketing and the Customer Experience and Marketing and Branding. Today’s prediction comes from Ovum’s 2013 Trends to Watch: Education Technology and focuses on the following: “Institutions will turn […]
As we continue to look at the predictions circulating for 2013, I’d like to take this opportunity to talk about marketing and branding. By the way, if you missed my first post in this series about Marketing and the Customer Experience, you can access it here. So let’s dive in. A conversation about marketing that […]
Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]
Imagine you are hosting an open house and want to promote it to 500 prospective students through direct mail. The open house is in 2 weeks, and you need to send something out fast in order to boost attendance. Now imagine the printer down the street only gives price breaks for big print jobs. Do […]
Just because a prospective student doesn’t begin to move forward through the enrollment process at first, doesn’t mean that individual won’t at some point. So, how do you continue to nurture that prospect to get to that point? We recently teamed up with our colleagues at Leads360 and Neustar® (formerly TARGUSinfo) to publish a joint […]
In this final part of our three-part CPL and traditional media series, we outline the importance of video. Videos are coming on the scene and are being used extensively during the evaluation process. Recent Google video usage studies suggest that there has been a significant uptick in use of higher education video assets on the […]
Part Two of Three: Mobile device marketing In this second part of our three-part CPL and traditional media series, we focus on emerging trend of marketing being optimized for mobile devices. Education seekers have adopted a 3-screen approach: 44% use a cellular and / or tablet device in their search. (Note: 97% still use a […]
Part one of Three: Response integration and attribution Staying on top of the trends and happenings with regards to CPL and media is a key priority for us at Datamark. We’ve compiled a three-part series that feature observations which may be key to your future marketing plans as you look to attract the attention of […]
If you are planning on attending the 2012 CAPPS Annual Conference, we’d love to meet with you! Datamark will be on site networking and talking to schools about new and better ways to market to and recruit students. If you are not planning on attending, perhaps you might want to reconsider. The event draws a […]
To say that our CEO, Tom Dearden, has seen a lot of change in higher education marketing over the past two and a half decades is an understatement. Tom, who has been with Datamark for 23 of its 25 years (congrats Tom!) sat down with Michael Cooney over at Career Education Review to share his […]
“How do you convert more of your existing inquiries?” is the question. “Remarketing” is the answer. Our research on the decision to enroll tells us that approximately 80% of prospective students who inquired about a school but did not enroll indicate that they intend to go back to school in the near future. You definitely […]
At Datamark, we know that remarketing works. It can have a tremendous, not to mention cost effective, impact on enrollment. A significant number of our customers have been able to prioritize previous inquiries, consistently and effectively reach out to these prospective students, and ultimately see them start in school. That said, not every school is […]
One of the true privileges of my role is being able to help attract and develop the next generation of education marketing leaders at Datamark. While it’s always fun to hire great talent, it’s even more fun to be able to see the advancement of internal rising stars. On behalf of our CEO, Tom Dearden, […]
Six Cool Career Infographics.
Don’t let the fact that direct mail has been around for so long fool you. The art of direct mail isn’t what it once was. Direct mail can be incredibly dynamic, and as we know it, it is being reinvented, becoming more personalized, interactive, and effective than ever before. The team at Today’s Campus recently […]
Don’t let the fact that direct mail has been around for so long fool you. The art of direct mail isn’t what it once was. Direct mail can be incredibly dynamic, and as we know it, it is being reinvented, becoming more personalized, interactive, and effective than ever before. The team at Today’s Campus recently […]
Let’s face it, the more you know about your prospective students’ thought process during the enrollment process, the more likely you are to engage them at each step along the way, from the initial idea to further their education, through research, selection, application and enrollment. Ask yourself, why do prospective students decide to pursue higher […]
It’s that time of year again when nearly 1500 people from hundreds of private sector schools will gather to network, discuss the future of the industry and learn how they can better serve their students. This year, Datamark was selected to moderate two interactive panels at the APSCU Annual Convention. We’ve lined up a stellar […]
Let’s face it, cold calling is awkward. Your enrollment team can be far more productive, not to mention happy, fielding interested, inbound inquiries. So how do you drive more inbound calls in a cost-effective way? At Datamark, we’ve thought long and hard about this and we’ve come up with a solution that will help you […]
As long as anyone can remember, sales and marketing teams are continually looking for ways to produce more revenue for the company in cost effective ways. Typically, the most frequent method is to have marketing pour more leads and better leads into the top of the sales funnel. Who could argue with that? However, what […]
Having returned recently from LeadsCon, I can’t help but think back on the conversations our media team had with education marketers and how their challenges and opportunities translate into trends that we believe will impact the sector in the months and years ahead. Based on what we heard, here are the trends we think are […]
“What’s in a name? That which we call a rose, By any other name would smell as sweet.” – William Shakespeare (Romeo and Juliet) One of the central tenets of any marketing plan is to increase brand awareness. You want potential buyers, or in the case of education, potential students, to be familiar with your […]
There’s no question about it, the resources and costs that are both necessary and at stake in new program development are high. And let’s face it, guessing which programs will be successful is far from a sound approach. It really comes down to research. Our very own Joel Borgmeier recently published an article in Today’s […]
As we come to the next part in our series on the changing landscape of CPL and EDU Portals, let’s talk about our second key finding from the group of CPL vendors who participated in our Media Days event. Insight #2: As predicted, there has been a significant sorting out of the “bad” apples – […]
As we go into a new year, can we expect a new outlook on Cost Per Lead and EDU Portals, or simply more of the same? At Datamark we recently held our 4th Semi-Annual Winter Media Days event where we brought together 8 of our top CPL partners to answer this very question. The group […]
What a year it has been on the regulatory front in higher education. In an industry that has seen such tremendous growth over the years, now more than ever colleges and universities are tightening the reigns, setting different expectations, implementing new policies and navigating a whole new era of compliance. I recently had a chance […]
The National Center for Education Statistics (NCES) has released its latest student data, Projections of Education Statistics to 2020. While the trends seem to be in line with previous reports, as well as our internal expectations and research, I wanted to share with you the latest numbers. According to NCES, total enrollment in post-secondary degree […]
On October 11, APSCU published guidance for its membership on “The Misrepresentation Rule and Third-Party Vendors.” We congratulate APSCU on the publication of this very comprehensive treatment of a very complex topic, particularly its holistic review of the federal and state regulatory issues beyond “Substantial Misrepresentation” that education marketers must consider. We view the publication […]
I’d intended to pass along what we saw at LeadsCon East a few weeks back, and have finally had the chance to put “pen” to “paper.” LeadsCon has developed into one of the top places to network with the education CPL community. Congratulations to Dave Wengel and Jay Weintraub on their success. Attendees tend to […]
As we previously discussed, the U.S. Department of Education’s misrepresentation rules open up colleges and universities to greater liability and accountability. So what can we as education marketers expect when these rules go into effect? Based on our research, we predict the new regulations will cause: Demand for Greater Visibility – colleges will require audit-level […]
The U.S. Department of Education’s misrepresentation regulations, which are slated to go into effect on July 1, 2011, create a significant risk when it comes to performance-based (CPL) Internet marketing. The rules bring a whole new meaning to what constitutes misrepresentation. Specifically these amendments will: Expand the scope of misrepresentation to include “any statement that […]
We just returned from the National Association of Graduate Admissions Professionals (NAGAP) conference, and I must say, as a first time attendee, this was a great show. The turnout was strong, the organization was effective and the attendees were eager to take admissions to the next level. A consistent theme throughout most of our conversations was […]
The annual LeadsCon event hit Las Vegas recently and turned out an insightful crowd of people. I joined several of my Datamark colleagues for the event, and it again proved to be a productive opportunity to meet with clients and leaders in internet lead generation to discuss trends, innovation and regulatory change. Congratulations to Jay and […]
“In the crowded field of private colleges, only those that differentiate themselves with signature programs and unique marketing strategies can hope to thrive in a challenging economy, several panelists stressed here on Tuesday at the annual meeting of the National Association of Independent Colleges and Universities.” – The Chronicle of Higher Education, February 1, 2011 […]
I have spent the last several months exploring the topic of behavioral marketing. As I have read, researched, and discussed the topic I have found some great quotes. I’d like to share one of them from Bill Bernbach: At the heart of an effective creative philosophy is the belief that nothing is so powerful as an […]
As we look to the future of the lead generation environment, we need to take into consideration both economic and regulatory drivers. To what extent will these factors, along with new technology, influence lead volume, lead cost and lead quality in the months and years to come? We recently gathered 10 of our top lead […]
The answer is yes – social media is everywhere these days. Take a look at the statistics KISSmetrics is reporting: 96% of 18-35 year olds are on a social network. 1 in 5 Americans age 18-35 use @twitter. Twitter is adding 300,000 users a day and 80% of Twitter usage is on mobile devices. Facebook […]
I recently had the opportunity to interview with Keith Hampson, a well-known education consultant, speaker and founder of the Higher Education Management group on LinkedIn. Keith and I talked about the changing marketing and enrollment landscape, and the things that colleges and universities should be doing to adapt their strategies given economic recovery, regulatory changes […]
By now, we all understand the importance of testing direct mail. If not, I invite you to take a step back and visit “The Direct Mail Test Part I.” Testing, when done the right way, eliminates risk, unlike doing the same thing over and over again. Testing encourages new approaches and increases the likelihood of […]
Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” It goes without saying that there is a lot more risk in doing the same thing repeatedly than in testing new approaches. Testing direct mail is critical, and it should begin on your very first piece out of the […]
In today’s economy with both greater demand for education and skyrocketing tuition rates coupled with a decline in fiscal support, students are wise to question and understand what they are getting for their investment of time and money. This is making today’s admissions environment more competitive than ever as all schools are being asked to […]
As we discussed in my last blog post, program feasibility studies present an excellent opportunity to objectively select programs that will better serve students. So, what do you need to know as you look to drive new program development? While there are six primary steps to follow when building a program feasibility study, additional research […]
During the recent Council for Adult and Experiential Learning 2010 International Conference, I had the opportunity to present a session about the importance of program feasibility studies. Whether schools base their programs on internal evaluations, external demands, or both, I talked to the audience about research being an integral part of the equation when deciding […]
The enrollment marketing and admissions landscape continues to change with new technological advances and ways to communicate. However, neither can enhance the enrollment process if the lead quality to begin with isn’t up to par. As a participant on a recent panel, “Why Lead Quality Matters Now More Than Ever,” at the TARGUSinfo Interactive Insights […]
The outer envelope is the king in direct mail, and it should receive just as much attention in the development process as what goes inside of it. An envelope has only one purpose: to be opened. Schools should consider the following when creating their direct mail outer envelope: Size Matters: different size envelopes can mean […]
Datamark joined Joseph Holt, Vice President of Marketing at San Joaquin Valley College (SJVC), in a presentation at the California Association of Private Postsecondary Schools (CAPPS) 26th Annual Conference. The topic was post-recession marketing strategies. SJVC is definitely at the forefront when it comes to understanding the enrollment landscape and proactively adapting its marketing strategies to […]
Mobile search and text messaging are the foundation for building an effective, database driven mobile program. But how you build up from there is as wide-open as the new mobile medium itself. The trick is to figure out what works best for your school when there are no completely proven best practices to pull from […]
In the early years of eLearning, many questioned not only the academic rigor and quality of an online degree, but also its place in corporate America. Would online graduates enter the job market with the same skill set as someone who earned his/her degree in a traditional bricks and mortar setting? And could online graduates […]
The decision to start or go back to school is not one that a student enters into lightly – it involves significant timing, lifestyle and financial considerations. It is therefore imperative that we as marketers take these factors into account and keep student needs and goals top of mind when it comes to the messaging, […]
The pending regulatory changes have created a lot of discussion around the impact of compliance in marketing and how stricter regulations will affect media spend. A good example is the recent press surrounding the University of Phoenix announcement to reduce reliance on third-party lead providers. Not to mention, lead vendors seemingly coming out of the woodwork […]
Continuing education is growing and evolving at a phenomenal pace. More adults are reacting to tough economic conditions by actively seeking opportunities to change careers, finish degrees, or increase job security. And more higher education schools, colleges, and universities are responding by expanding their continuing education and distance learning offerings. Here are a few tips […]
Every new year, we know that adults make resolutions to better their lives. Among the top ten resolutions made each year is the desire to learn something new or receive further education. What that means is schools have an upcoming opportunity to speak to prospective students when they are motivated with a message that will […]
Bill Gates recently said, “Five years from now on the web for free you’ll be able to find the best lectures in the world” and online education “will be better than any single university.” Over the past several months we have been monitoring the EduPunk and DIY-U start-ups. Unlike traditional and for-profit schools, these new […]
What do mobile users experience when searching for and visiting your school on their handheld devices? Do they find your web site easily or at all? Once there, is your site format and content comprehensible? To connect with mobile visitors, you have to pay closer attention to their environment and optimize your web assets. Here […]
Here’s a jaw-dropper: 60% of people, under age 30, read their text messages within a minute of receiving them. And these same people can take up to four days to listen to their voicemail, according to Compliance Point. So what does this mean for schools? As even more potential applicants rely on texts for primary […]
The mobile revolution is here. Schools that begin now to use mobile marketing’s unique capabilities to meet their highly connected students and prospects where they are—on their devices—will be able to start new types of interactive conversations with them. You’ll be able to create richer, more individualized dialogs than ever before. By offering new mobile […]
The economic environment is changing once again, and with that change comes challenges for education marketers. But there are ways to turn post-recession challenges into distinct marketing opportunities. Following are eight enrollment marketing strategies to help you through the economic recovery: Pay for inquiries based on their quality. Prioritize your inquiries based on their likelihood […]
Since 1990, the United States has experienced three major recessions, and during each of these tumultuous periods, higher education marketers have found a unique silver lining – student inquiries have sprouted easily and school enrollments have grown. As economic recovery has turned the corner and unemployed prospects have found new job opportunities, the bounty of […]
The winds of change are sweeping through the environment for education marketing. Metric and database analytics have brought new levels of efficiency and sophistication to the practice. For–profit and not-for-profit universities now compete for the same students. And, with new communication channels available and an uncertain regulatory future looming on the horizon, we’re poised for […]