Your transfer welcome program is beginning far too late

Does your transfer program need to start in the student’s first term at their local community college?

Reported by Inside Higher Ed, while many institutions have put together some very strong transfer “welcome” programs to try and match the first-year experience their traditional students receive, a new study published in Educational Researcher suggest that this experience really needs to happen during the student’s first term at their community college instead.

In fact, early exposure to a transfer institution’s faculty and/or advisors during the student’s first term at their community college increases their transfer odds by 180%.

The takeaway? We need to create the expectation in our future student’s minds that we are their next step. Prioritizing those faculty/advisor connections early in our feeder schools may be more important than any transfer welcome program we could create. So let’s get those partnerships cranking.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.