Will your social media profile keep you from getting into college?

Will your social media profile keep you from getting into college?

Reported by Inside Higher Ed, 36% of admissions officers are checking applicant students’ social media profiles. Of those doing so, 38% percent claimed it had a positive impact on the enrollment decision, while 32% claimed it had a negative impact.

The takeaway? Should social media as an enrollment decision input be off limits? And if not, what are we looking for? Communication skills? Inappropriate language? Inappropriate judgment?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.