Will student trust move away from the brand and to the program level?

Will student trust move away from the brand and to the program level?

Reported by Inside Higher Ed, the College Scorecard’s program-level metrics may help program reputation become an even stronger signal than brand reputation. Because now, you can search for a specific degree program and compare graduate success rates, including income, debt, and more among institutions across the nation when making your college selection.

The takeaway? The reputation of the institution still appears to hold the most weight in the decision process, and that brand reputation trickles down to the program level. But are we moving to a world in which program reputation trickles back up?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.