Will parental push toward practical outcomes change higher ed?

Will a parental push toward practical outcomes change higher ed?

Reported by Inside Higher Ed, a new Kaplan University Partners survey finds that 79% of students believe a top goal of colleges is to teach students marketable skills, while less than half believe that colleges are doing a good job preparing their children for the workplace.

The takeaway? We need to do a better job as an industry as a whole and for our respective institutions helping to demonstrate both the economic and additional values of the degrees we’re providing. Because the parents often writing the checks are questioning it.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.