Will nudge economics work on our faculty?

Will nudge economics work on our faculty?

While a long-term College Board study recently came back showing low effectiveness of student-focused nudge communications, The Chronicle of Higher Education reports that the California State System is testing a new system where professors themselves will receive personalized nudge communications. These messages will highlight differences in academic performance by certain populations, including such examples as how first-generation students are less than half as likely to get an A in their first course.

The takeaway? The goal is that data-driven faculty will use this data to see the very real performance gap issues in their courses and departments, and work to collectively make changes to reduce those gaps. We’ll be watching to see if it does.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.