Will higher ed ever get back the 500,000 students we lost?

Will higher ed ever get back the 500,000 students who didn’t enroll this year due to COVID?

Reported by Higher Ed Dive, undergraduate enrollment dropped 3.6% year-over-year, a difference of more than 560,000 students, including a whopping 327,500 fewer first-year students, a 13.1% decrease from the prior year.

The takeaway? Many students didn’t see the value in our emergency remote teaching. Others encountered precarious financial situations that didn’t allow for it anyway. And now that the momentum’s gone, how can we get them back. Because we know the stats of those who delay. Do we need to create a new bridge program specifically for these pandemic students? Otherwise, we may never see them again.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.