Will early student alert systems create privacy concerns?

Will early student alert systems create privacy concerns?

Reported by Education Dive, Virginia Commonwealth University is piloting a system where student attendance is tracked in the class through the wi-fi of their phone or device.

The well-intentioned goal is to be digitally aware of student absences so the institution can proactively intervene in the case of academic issues. The downside? Some students think it’s creepy.

The takeaway? The more we know about student behavior, the more effective our predictive analytics systems will be. But the “creepier” we make our data collection, the sooner we run the risk of public rejection altogether.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.