Will Duolingo surpass TOEFL as the standard for international student’s English testing?

Will Duolingo surpass TOEFL as the standard for our international student’s English testing?

Reported by Inside Higher Ed, in the past 2 years, Duolingo has gone from their English language test being accepted by dozens of institutions up to more than 3,000 colleges today.

In response, ETS, the maker of the TOEFL test, has released a new version called TOEFL Essentials, which will cost half the price of the regular TOEFL exam, but still twice Duolingo’s cost.

The takeaway? Are the international students we’re admitting via their Duolingo exam scores succeeding as well as our TOEFL admits? In that data likely lies our answer to the future market winner.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.