Will ACT and SAT suffer from the coronavirus?

Will ACT and SAT suffer from the coronavirus?

Reported by Marketplace, the University of California’s Board of Regents voted to drop the SAT and ACT as part of the admission process across their nine campuses, which currently enroll more than 225,000 students.

With this season’s ACT and SAT testing dates having been canceled, and more institutions deciding to waive or provide an alternate admission requirement for these test scores this year, perhaps UC saw this as the time to make a decision they were already considering?

The takeaway? Many institutions were already coming to their own data conclusions that these tests were worse predictors of student success than their student’s incoming academic record. Does the timing of this pandemic simply expedite what was already a hot test-optional trend?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.