Does the thought of losing 25% of the potential value of your enrollment marketing dollars cause you concern? It should, but it doesn’t have to. Our remarketing campaigns, a communication strategy to engage unconverted student inquiries, result in a 20-30% lift in enrollment rates for our clients.
If you haven’t considered remarketing before, now is the time. In fact, only a very small percentage of schools have a rules-based inquiry nurturing program in place, consisting of multi-channel, ongoing outreach. When you weigh the benefits of such an approach, there’s no reason why more schools shouldn’t be using remarketing.
Take a look at our findings below and you’ll see why remarketing might be just what your team needs to effectively drive high quality inquiries who enroll, start, and graduate.