Why Remarketing Makes Sense for Your School

Does the thought of losing 25% of the potential value of your enrollment marketing dollars cause you concern? It should, but it doesn’t have to. Our remarketing campaigns, a communication strategy to engage unconverted student inquiries, result in a 20-30% lift in enrollment rates for our clients.

If you haven’t considered remarketing before, now is the time. In fact, only a very small percentage of schools have a rules-based inquiry nurturing program in place, consisting of multi-channel, ongoing outreach. When you weigh the benefits of such an approach, there’s no reason why more schools shouldn’t be using remarketing.

Take a look at our findings below and you’ll see why remarketing might be just what your team needs to effectively drive high quality inquiries who enroll, start, and graduate.

 

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Kari Kovar

Leading the Partnerships Division at Helix Education, Kari brings more than 15 years of experience in higher education. In her role, she evaluates new partnerships, ensuring that the company and its clients are aligned for success. Kari has a Bachelor's degree in Public Relations from the University of North Dakota.