Why is Meta spending money on metaversity TV ads?

Why is Meta spending money on metaversity TV ads?

Reported by EdSurge, Meta (Facebook), is currently running television ads promising the future of education in a virtual, immersive environment. The question is, why?

The takeaway? The promise of the metaverse is just that. And getting to a beautiful metaverse future requires that imagination – of what is possible – of what will be inevitable. What’s interesting is how heavy Meta is playing off the future of education being virtual. They’re not only talking games. They’re not only talking social media. They want the future of education. They likely want a bunch of higher education partners with large endowments to be on the front lines of building this future, out of fear of having to play from behind if they don’t. Will education actually be the innovator field in this metaverse space, and not its laggard?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.