Why hasn’t Auburn University increased their black student representation?

Why hasn’t Auburn University increased their black student representation?

Reported by Inside Higher Ed, while the state of Alabama’s black population represents 26% of all citizens, Auburn University’s black population is only 5%. But despite a task force being assembled in 2015 to address these concerns, which did indeed provide recommendations including intentional recruitment strategies for students of color and more need-based financial support, total enrollment for black students has actually decreased from 1,935 to 1,624 since 2011.

The takeaway? If our land-grant institutions are expected to represent the states they serve and we aren’t doing that, perhaps spinning up another task force and hoping the problem solves itself just isn’t good enough?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.