Why are companies paying for their employees to go back to college?

Why are companies paying for their employees to go back to college?

Reported by Education Dive, it’s a recruitment and retention advantage for sure. But it’s also an investment in upskilling. For instance, Walmart charges their employees just $1 a day to earn degrees in business, supply-chain management, technology or healthcare. And it’s because that’s where Walmart is expecting to need jobs.

The takeaway? As more Fortune 500 companies launch these education benefit initiatives, how attractive will this pathway be for the traditional 18-year old who could actually earn money while attending college rather than graduate deeply in debt? Could we be moving from a student-debt funded system to an employer-funded one?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.