When will the credential be worth the same as a degree?

Will the short-term credential ever be worth the same as a degree?

Reported by EdSurge, while more and more institutions are building new workforce credentialing pathways, what will make these short-term credentials equal in the eyes of the market? And is there an argument to be made that they might be even more valuable from a direct market value standpoint given their alignment to in-demand skills?

The takeaway? As we in higher ed look to build out our workforce partnership pathways, we may need to do an even better job signaling our own recognition for a credential other than our primary one in the bachelor’s degree.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.