When creating a great transfer student experience feels like a concession

Do institutions have such a hard time creating a great transfer student experience because we just don’t like the idea of being picked second?

The popular narrative and excuse for the subpar transfer experience has always been that higher ed operations have historically been focused on the traditional student and their 4-year journey. But now that most of us are aware of the majority non-traditional student reality we’re living in, what’s our excuse?

The takeaway? With more states offering and experimenting with free community college, there will be a growing cohort of students who see our 4-year institutions as 2-year post-gen ed major completion programs.

And while we may not love the idea of our institutions serving that incomplete experience, ignoring the experience altogether in hopes that things eventually return to yesteryear is terrible enrollment growth strategy.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.