What will college fundraising look like this year?

What will college fundraising look like this year?

Reported by Education Dive, with a new EAB survey that shows college advancement officials predicting a 10% or drop in philanthropic revenue this year, what will those donor relationships look like?

We’re asking alumni to no longer invest into the identical experience they had, but making sure this generation gets any experience whatsoever. Putting your name on a building likely feels more meaningful than putting your name on a ZOOM Room. So what’s the clarion call that’s going to get donors excited?

The takeaway? You of course need to figure out what they’re excited about. Are they excited about rethinking online education at your institution? Because there’s a unique opportunity to create a brand new vision to fund. But that of course requires the vision in the first place.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.