What we can learn from this asterisk year from our rising freshman?

Will we learn anything from this asterisk year for our rising freshman?

Reported by Inside Higher Ed, it was a year of a whole lot of firsts, and a whole lot of no’s for many. No SAT. No ACT. No college visits. No counselor visits.

But will it be hard to learn all too much from this unprecedented year? If our first-year students struggle this year, is it because of our lessened or test-optional admission standards, or because our students lost 3 months of their spring? Or because they didn’t get full counsel from their teachers and guidance counselors? Or because in a world of 20% unemployment, more and more of them are going to have to work part- or full-time to even afford college now?

The takeaway? So many new factors to learn from. But will the data be too messy to do so?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.