What nudges actually work when it comes to online engagement in education?

What nudges actually work when it comes to online engagement in education?

Reported by Edsurge, Coursera’s large student base makes A/B testing extraordinarily interesting to learn quickly from at a high level of statistically significant confidence. New research shows that one of the more interesting A/B testing success stories is in regards to prompting.

Students who were asked to share an idea related to the course in the first week of the course had a 30% increase in both video consumption and assessment completion compared to both students who were prompted to share information about themselves or weren’t prompted at all.

The takeaway? Online pedagogy is a whole different beast. The things that worked in-classroom may not online. How can we learn faster and off each other’s curves, so that we can get to the highest quality and most engaging online experience as quickly as possible?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.