What nudge communication helped make community college students 21% more likely to return?

What nudge communication helped make community college students more likely to return?

Reported by Education Dive, a new research study from University of Florida showed that a one-course tuition waiver with clear return steps made students 21% more likely to return.

The takeaway? It’s not just about communication volume and timing. It’s about the communication itself. Your students dropped, paused, or stopped-out for a very real reason. We need to give them a very real reason to come back.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.