What Makes You Tick?

I have spent the last several months exploring the topic of behavioral marketing. As I have read, researched, and discussed the topic I have found some great quotes. I’d like to share one of them from Bill Bernbach:

At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.

– Bill Bernbach, as quoted in Truth Lies and Advertising by Jon Steel

Steve Winchester

Steve is the CMO at Helix Education. He has been an advertising account executive for more than 20 years. Steve received his BS from the University of Utah.