I have spent the last several months exploring the topic of behavioral marketing. As I have read, researched, and discussed the topic I have found some great quotes. I’d like to share one of them from Bill Bernbach:
At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.
– Bill Bernbach, as quoted in Truth Lies and Advertising by Jon Steel