Using Gen Ed’s to solicit new majors

Can you use your Gen Ed’s to solicit new majors?

Reported by The Chronicle of Higher Education, Andre Audette from Monmouth College uses their introductory American politics course to win over students still searching for their career path.

For those students who are engaged, show interest, and perform well, Audette simply asks them if they’ve considered a poly-sci major or minor, and then helps them imagine their life in the political arena.

The takeaway? General education courses not only serve an essential role for a well-rounded liberal arts education. These courses also serve as a preview and taste for what a future in that particular field could look like. Are you taking advantage of that?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.