University of Michigan Targets High-Achieving Low-Income Students

Reported by Education Dive, The University of Michigan, in an attempt to better shape their class, targeted 1,932 high-achieving low-income Michigan students with a scholarship offer through a mail campaign that spoke to how successful they could be at U-M.

Students who received the mailer were 67% more likely to apply than those who hadn’t, with a quarter of the enrollment boost coming from students who would have not attended college otherwise.

The takeaway? Targeted messaging to specific audience segments can be extraordinarily effective from an enrollment growth perspective. So it’s essential you craft the right message for the right audience, and deliver it at the right time to be effective.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.