University of Louisville Asks Adult Students for Second Chance

Most colleges still get it wrong when it comes to recruiting adult students says the University of Louisville’s Matt Bergman. Rather than offering them another chance, Bergman says “we’ve got to flip that and say, ‘Give us another chance.'”

Reported by the Chronicle of Higher Education, Bergman was a panelist in a discussion of adult students at the Education Commission of States’ National Forum, entitled “27 is the new 18”, a reference to how adult students have become the new “traditional” student.

And yet, institutional offerings and services still sometimes overlook this adult population. So how do we make it easier for these degree completers to complete? Ideas posed during this panel included giving course credit through prior learning assessments, to helping adult students take advantage of public-benefits assistance such as evening child care and food benefits.

The takeaway here? Higher ed can no longer afford to overlook and underserve this adult audience who now makes up the majority of our students.

 

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Eric Olsen

As AVP of Marketing, Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.