The University of Kentucky’s Enrollment Strategy of Adding Fun, Non-Major Courses

While many institutions launch new degree programs as an enrollment growth strategy, are new non-degree courses an under-looked opportunity for many departments?

Reported by Inside Higher Ed, The University of Kentucky’s English department noticed their courses at capacity were the ones popular with nonmajors, while senior-level degree-specific courses were under-enrolled. So they added sections of the most popular courses, and made sure their most senior faculty members would teach them, and now, total enrollments are up.

The takeaway? Let’s not underestimate the power of evaluating and re-thinking our individual courses, and understand the enrollment impact they have.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.