Understanding the Changing Regulations, and Managing the Burden of Proof

We’ve reached a point in higher education where change has become the new norm, at least from a regulatory standpoint. And as we point out in our new article, “Keeping up with New Regulations, Compliance and Risk,” this change isn’t necessarily a bad thing.  After all, the changing rules are designed to better protect students.

That said, with this change brings a whole host of other considerations, from simply learning what the regulations mean and how they can impact your school, to overhauling your CPL marketing practices and policies to be compliant.

These considerations were the driving influence behind our new article and our corresponding white paper, Six Steps to Generating Inquiries in a Closely Guarded Regulatory Environment (which you can access for free on our website).

So without giving away all six steps here in our blog, we encourage you to check out these resources in an effort to stay well informed, safeguard your online inquiries and protect yourself.

In this day of change, it’s imperative that you are able to track the origination of an inquiry and the messaging that the prospect received, as well as uncover any misrepresentations and take immediate action to make corrections. You’ll be able to ethically and effectively build your lead funnel, protect yourself, and better support your students, all while meeting regulatory guidelines.

After all, the burden of proof is now on you.

Kara Snyder

As the Director of Corporate Marketing, Kara brings nearly a decade of education marketing insights and experience to Helix Education. Before joining Helix, she worked in enrollment and affiliate marketing, undergraduate and graduate admissions, and student affairs. Kara earned her bachelor’s degree from Temple University.