UMass creates their online college by buying Brandman University

The University of Massachusetts System has finally built their online-only college, by acquiring Brandman University.

Reported by Inside Higher Ed, private nonprofit Brandman University will now become UMass Global in exchange for $130 million over the next 10 years. 

The takeaway? This is an interesting potential exit strategy for institutions looking for one. Those who have more mature online programs? Perhaps your exit is getting acquired by a financially stable university system that hasn’t figured out online as strongly yet? 

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.