U Bloomington claims their test-optional admission policy “worked”

IU Bloomington claims their test-optional admission policy “worked”.

Reported by Inside Higher Ed, having approved a new test-optional policy just prior to the pandemic, IU Bloomington’s modeling had forecasted 15-20% of their applicants would choose to submit applications without test scores. With the ensuing pandemic, that number ended up being 47%.

Through this, IU Bloomington enrolled their record class, increasing both the cultural and economic diversity of their incoming student body. Perhaps most surprising, all this while delivering their second highest academically ready class ever, as demonstrated by median GPA.

The takeaway? At institutions for which high school GPA is a better predictor of success than ACT or SAT scores, this move to test-optional admissions appears to be a no-brainer. For those institutions at which this is not the case, the calculus becomes more challenging.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.