Tuition-Dependent Institutions Ignoring High-Need In-State Students

Are tuition-dependent state universities avoiding the high need in-state students they were designed to serve?

Reported by Inside Higher Ed, a new study from the Joyce Foundation shows that public universities all too often focus their out-of-state recruitment on rich, private and largely white high schools in order to increase their academic reputation and their volume of full-pay students.

The problem is that in this search for fiscal responsibility, universities often ignore the very high-need in-state students they were designed and funded to serve.

The takeaway? Creating the student mix required to meet budget is understandable. But if our financial and missional realities are so far out of line, we may need to reconsider who we were built to serve.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.