Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers.
Media Trend #5 The Move to Mobile
According to a recent study by The Search Agency over 28% of all searches by the end of Q1 2013 will be via a mobile device. Many education portals now offer the option of streaming leads delivered through a mobile device using a lead form scaled to screen size or through click-to-call banners. Initial results and volume look extremely promising. Engaging in mobile lead delivery to capture this growing segment of the population is an important strategy in the move to improving the user experience and capturing a higher number of leads.