Top 10 Emerging Media Trends: #2 Gain Insight into your Leads with LeadiD

Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers.

Media Trend #2: Gain Insight into your Leads with LeadiD

Adoption of LeadiD in the education community is gaining momentum.    We observe many positive opportunities and improvements in education marketing as a result of LeadiD implementation:

  • Reduced Risk: Provides a way to collectively and quickly detect and filter out fraudulent leads.
  • Holistic Understanding: Gives lead purchasers a better understanding and overall picture of leads, and the ability to adjust buying strategies based upon increased visibility
  • Improved Optimization: Determine conversion trends and scrub leads that don’t meet rule parameters to develop more effective CPL campaigns

Learn more about LeadiD and Datamark’s Lead Audit solution. Check back tomorrow for #1 in our countdown of the Top 10 Emerging Media Trends.

Scott Haslam

Scott Haslam has been with Helix Education for 3 ½ years and has over 8 years of experience in the Higher Education industry. He earned his BA degree in Communications from Brigham Young University.