Welcome to my blog series, Top 10 Emerging Media Trends. The Datamark Media team and I regularly develop a Top 10 list of practices and findings in the education market to share with our industry peers.
Media Trend #2: Gain Insight into your Leads with LeadiD
Adoption of LeadiD in the education community is gaining momentum. We observe many positive opportunities and improvements in education marketing as a result of LeadiD implementation:
- Reduced Risk: Provides a way to collectively and quickly detect and filter out fraudulent leads.
- Holistic Understanding: Gives lead purchasers a better understanding and overall picture of leads, and the ability to adjust buying strategies based upon increased visibility
- Improved Optimization: Determine conversion trends and scrub leads that don’t meet rule parameters to develop more effective CPL campaigns
Learn more about LeadiD and Datamark’s Lead Audit solution. Check back tomorrow for #1 in our countdown of the Top 10 Emerging Media Trends.