The Virtual Campus Tour Evolves from Novelty to Essential

The virtual campus tour has quickly evolved from a novelty to essential.

Reported by EdSurge, many universities including the University of Oregon have been utilizing virtual campus tour technology through Google Cardboard for several years now.

Partially seen as a promotional gimmick as well as a utility for those students unable to easily travel for a campus visit, we now have a entire market of graduating seniors who need to determine what college they want to attend this fall without the benefit of a campus tour.

The takeaway? Those campuses with this technology in the bag have a big leg up. For those who don’t, how can you create a similar “tour” experience with your existing video assets?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.