The road to higher ed consolidation will be slower than we think

The road to higher ed consolidation will be slower than we think.

Reported by Inside Higher Ed, with more state university systems attempting to make massive online plays, there is this ethereal belief that there will eventually be only a handful of major national online players, with a massive desire to be one of them.

This theory is based on the idea that once highly recognizable brands are offering high-quality online education at affordable prices, that surely the currently 600 institutions offering an online MBA will inevitably shrink down. But if we review history, we must remember that change always happens slower than we think.

The takeaway? Higher ed isn’t shrinking down to five total colleges anytime soon. But that by no means should let us off the hook, or encourage us let up on the gas. Smaller institutions will absolutely feel additional pressure, and the fight for online students will become even bigger. So, becoming more and more intentional in our efforts now is essential if we want to still be standing in 5, 10, 20 and 40 years from now.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.