The Next Chapter of Datamark

Last week marked quite a major milestone in Datamark’s 26 year history serving the higher education market. We announced the acquisition of the technology assets and support infrastructure of Altius.

While we didn’t purchase the entire company, we did buy its impressive technology, intellectual property and infrastructure. This includes Helix, a competency-based online learning platform, as well as enrollment management and retention platforms.

We are also really excited that its team – the people responsible for developing this innovative technology, and the people who have received rave reviews for supporting it – are joining us.  We extended 42 employment offers, and are thrilled that all 42 people accepted. It is a really talented group.

This acquisition is significant to Datamark on several different levels. First, we think that the enrollment management and success  coaching services fit well with our enrollment marketing services, helping colleges and universities to deliver a higher level of student support.

It also expands our footprint into competency-based software and services. Helix is a next generation learning environment that enables us to support competency-based online programs, which we feel will play an important role in higher education going forward. We also like its flexibility as it allows institutions to ease into competency-based learning.

With this acquisition also comes a change in management.  I’m happy that Matthew Schnittman, who I worked with extensively when he led eCollege’s eLearning Division, is joining Datamark as president and CEO. Matthew has a tremendous amount of experience working directly with college and university presidents and academic leaders, and he has a great track record in the education technology space. As I turn over the reigns as CEO and take on my new role as Chairman of the Board, I’m confident in Matthew’s ability to lead our team.

This next chapter is an exciting one for us – it marks a truly great opportunity to support institutions in expanding educational access, improving student outcomes, and driving institutional effectiveness. It’s those very facets, we believe, which are critical in shaping the future of higher education for students and schools alike.