The Ethics of Student Experience Experimentation

How do we navigate the ethics of student experience experimentation?

Reported by EdSurge, edtech companies have amazing experimentation opportunities. The ability to A/B test a product or curriculum change within the learning management system, and see the direct impact of that change. Without this experimentation, it’s so hard to improve learning outcomes. But do students deserve to be aware of the experiments they’re a part of? After all, what if they’re in the B group that ends up losing by 13%?

The takeaway? Would EdTech benefit from a set or series of protocols and accepted standards for learning experiments moving forward, agreed on by leading education researchers? 

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.