The downsides of planning for the future of higher education

What could long-term higher ed planning possibly look like? We don’t need a different college every 10 miles to effectively serve the student population. Everyone’s going to study online. They’re going to make a hyper-rational value-quality decision based on widely available data. And there will be 25 mega-schools that teach everyone.

What does real-term higher ed planning look like? That the vast majority of students still choose to attend a university with a physical location within 50 miles of their home.

The takeaway? Long-term thinking can be paralyzing. We definitely need to have the future in mind when making decisions. But we also need to be aware of the slow pace of mass behavioral change. Local still matters, and will for a long while.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.