The downsides of ‘find yourself’ messaging from colleges

What are the downsides of our ‘find yourself’ messaging we tell our students?

Reported by Inside Higher Ed, while many colleges brand themselves as the place where students learn autonomy and self-discovery, the “hands-off” implication of that story may be precisely the wrong message for first-generation students who may need more help finding themselves in a place where they don’t have first- or second-hand knowledge of the ecosystem.

The takeaway? How do we ensure that in our messaging, we’re not only speaking to our institutions being the proving ground that prepares students for life success, but how we’ll help and coach them toward it. More than just offer proximal independence from their families from which autonomy magically happens, we’ll provide proximal opportunities for academic, social, and self-discovery.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.