The “Common App effect” on enrollment

What is the “Common App Effect” on enrollment?

Reported by Inside Higher Ed, with more than 900 institutions now participating in the Common Application, which allows students to complete one application and submit to any participating members, subject to certain additional application fees and supplemental application information. And yet, applications to the largest institutions grew by 16% this year, while volume for the smallest institutions fell by 4%.

The takeaway? Will you need to be a Common App institution to have a fighting chance moving forward? And is your existing application process friction such as fees and additional documentation serving as helpful barriers to help admit more right-fit students, or a luxury you no longer have if you want to hit your number?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.