The Test-Optional Trend Continues

More and more institutions continue to move away from SAT and ACT admission requirements.

Reported by Inside Higher Ed, Creighton and Ferris State universities are the more recent to adopt and pilot (respectively) this trend – with the data-driven belief that a student’s academic record is a much stronger indicator of collegiate success than these entrance exams, and will also open up their institutions to a much more diverse student pool.

The takeaway? We must continually revisit our admissions requirements to make sure they are appropriate standards rather than meaningless barriers.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.