Telling students college is worth it isn’t enough

Telling students college is worth it isn’t enough.

Reported by EdSurge, the statistic that students with a bachelor’s degree earn 84% in their lifetime than those who don’t is likely on almost every college’s website. Yet the overwhelmingly quantitative stories alone don’t seem to be enough to rid the growing questioning of the ROI of college.

And so, we look for the next number, with “net present value”, “value added”, and “price-to-earnings premium” all interesting new ROI metrics colleges and organizations are using to try and make their college affordability claim.

The takeaway? College “feels” more expensive than ever. We can’t argue away that feeling so many have. We can only talk them through it.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.