Do new alumni need to be taught to give?
Reported by Education Dive, Villanova University just wrapped up a 5-year capital campaign that came in $160 million over their $600 million goal through 78,000 donors, half of whom gave for the very first time.
While major gifts drive campaigns, many advancement offices believe that ignoring small givers is a massive mistake in foresight. Since creating a habit of giving is so important, and that major gifts most often come from those who started out making smaller ones.
The takeaway? How can our advancement messaging and communication focus on convincing students and new alumni to make that first small gift, and become habitual givers over time?
May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.
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