Student retention is an engagement game

Student retention is an engagement game.

Reported by EdSurge, a recent study from Civitas Learning shows that the highest correlation for improved student retention rates are involvement in non-academic activities on campus.

The takeaway? In our desire to increase student retention, we often first try to connect students with our academic services. But is it even more important for them just to connect in general? To make a friend? To have some other engagement on campus besides the classroom? And if so, how can we create those types of opportunities for our students – especially for our adult online ones who don’t have as much campus wandering opportunities to stumble into those encounters?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.