The mobile revolution is here. Schools that begin now to use mobile marketing’s unique capabilities to meet their highly connected students and prospects where they are—on their devices—will be able to start new types of interactive conversations with them. You’ll be able to create richer, more individualized dialogs than ever before.
By offering new mobile channels to students and prospects, schools can develop more meaningful conversations, create higher levels of trust, boost their institution’s credibility, and build brand loyalty—all of which will ultimately lead to stronger recruitment and increased engagement.
Marshall McLuhan was right, because the medium does drive the message: “the effect of the electric revolution is, once more, an involvement that is total.”
As schools deploy text communication and mobile web capabilities, they give students the ability to connect whenever they have time—whether searching for continuing education information during their coffee break or receiving and responding to enrollment advisors while they’re out with friends.
So it makes sense to meet your prospects where they are currently living and communicating. This is not a futuristic notion!