Southwest Airlines is Building University Pipelines

Southwest Airlines is building university pipelines.

Reported by Education Dive, with the aviation industry experiencing a shortage of skilled workers, more and more airlines are working directly with universities to create customized academic pathways and apprenticeship programs.

Southwest Airlines is the most recent, partnering with Arizona State University, Southeastern Oklahoma State University, University of Nebraska Omaha, and the University of Oklahoma for their Destination 225° program. Students who enter this program will be paired up with a Southwest mentor during their academic training and be invited to special events at Southwest, receiving not only their aviation degree but a jump start on their career with Southwest.

The takeaway? As more and employers recognize the talent shortage, how can we make sure they see higher ed as their ally, not only in the students we’re graduating, but in our very academic experience itself, and create more integrated partnerships like these?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.