We recently expanded our integrated AOR team with some incredible talent, and are thrilled to welcome award winning Seth Odell, who hails from Southern New Hampshire University (SNHU), as our new Vice President of Creative and Marketing Strategy.
One of the industry’s leading creative talents, Seth is no stranger to successful enrollment marketing campaigns. His work is emmy nominated and includes SNHU’s heralded 2013 cross-country bus tour campaign, which the Chronicle of Higher Education called “Exhibit A of Marketing Success” and “One of the most buzzed-about marketing campaigns in higher education.”
As Assistant Vice President of Integrated Marketing at SNHU, Seth was responsible for concepting, writing and art directing the university’s national advertising efforts and helped the institution become one of the fastest-growing, online non-profit institutions in the nation – the breakout darling of post-traditional education. His campaigns contributed to SNHU’s growth of more than 50,000 online students in just four years.
Seth’s creative expertise doesn’t stop there. He also built out the university’s broadcast studio and social media team, and he founded Higher Ed Live, the industry’s first and only live weekly web show network.
Seth is overseeing our creative and marketing strategy divisions, working with colleges and universities to help them develop their brands, craft meaningful messages, and deliver integrated advertising campaigns that drive results. Both our colleagues and our partners are happy to have Seth on the Helix Team!