Solution Spotlight Series: Dialog Marketing

As we continue with our Solution Series blogs, this week we are focusing on Dialog Marketing.  For obvious reasons, Dialog Marketing essentially creates an ongoing conversation, or dialog, with prospects with the goal of creating a lasting relationship.

 

Through a series of relevant, customizable and timely messages, you give prospective students the opportunity to connect with your team in different ways at different times. You can control the message, channel and timing to engage prospective students at various stages of the enrollment funnel. Depending on the progress you are making in building the relationship, you can continue to customize your outreach (including the message, channel and timing) to deliver a more personalized experience.

 

At Datamark, we have helped a significant number of schools integrate dialog marketing programs.  We offer three campaign packages that each include a different number of email and direct mail communications at different stages in the recruitment cycle.  Packages have various expected enrollment increases, depending on your goals.

 

The Benefits:

 

Save Time: because our dialog marketing campaigns are automated, they require little to no maintenance on your end. Instead of spending time contacting leads, spend time building relationships with those prospects who want to be engaged in a dialog with you.

 

Personalize your Outreach: because we closely monitor responses and results, we can determine the most effective campaigns and customize them along the way. And let’s face it, as consumers, we are all more likely to respond to someone who knows us and our challenges, and understands our goals.

Grow Enrollments: Dialog Marketing can typically lift contact rates 10-20%.  And while enrollment results vary by client, we had one client report a 53% lift in starts due to their Dialog Marketing campaign.

 

As in life, relationship building takes work. By sending the most critical messages in a well thought out order with essential follow-up, you are likely to engage in a dialog that is meaningful to both your institution and your (soon-to-be) students.

Kara Snyder

As the Director of Corporate Marketing, Kara brings nearly a decade of education marketing insights and experience to Helix Education. Before joining Helix, she worked in enrollment and affiliate marketing, undergraduate and graduate admissions, and student affairs. Kara earned her bachelor’s degree from Temple University.